A data profile of the people who buy, follow and care about Tree in South Africa — modelled from more than twelve digital signal sources. Tree has an estimated audience of 1,078,711 people in South Africa.
Tree has an estimated audience of 1,078,711 people in South Africa. 61.4% are female, 38.6% are male, average age 41.7. Top brand affinities: Innovation, Sustainable energy, Zoo, Garden centre, Ecotourism.
Top brand affinities include Innovation, Sustainable energy, Zoo, with strongest over-indexing on Innovation (1.51× the country average).
Demographically, the Tree audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Tree fan in South Africa is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the Tree profile in South Africa.
61.4% are female, 38.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.7 |
| Estimated audience size | 1,078,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 29% |
of the worldwide Tree audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 2.21× | ||
| 02 | Hostel | Travel & Leisure | 1.99× | ||
| 03 | Zoo | Kids & Family | 1.89× | ||
| 04 | Meghan Markle | Fashion & Accessoires | 1.84× | ||
| 05 | Urban agriculture | Business & Career | 1.83× | ||
| 06 | Birkenstock | Fashion & Accessoires | 1.79× | ||
| 07 | Fertilizer | Home & Garden | 1.78× | ||
| 08 | Prosecco | Food & Beverages | 1.75× | ||
| 09 | Singapore Airlines | Travel & Leisure | 1.74× | ||
| 10 | Mineral water | Food & Beverages | 1.61× | ||
| 11 | Garden furniture | Home & Garden | 1.60× | ||
| 12 | Sustainable energy | Home & Garden | 1.57× | ||
| 13 | 3D printing | Technology & Electronics | 1.57× | ||
| 14 | The Championships, Wimbledon | Sports | 1.56× | ||
| 15 | Tom Hardy | Movies & TV | 1.55× | ||
| 16 | Sugar substitute | Food & Beverages | 1.54× | ||
| 17 | Buddhism | Health | 1.54× | ||
| 18 | Lego | Kids & Family | 1.52× | ||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | Ecotourism | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.69× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Sustainability | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.68× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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