A data profile of the people who buy, follow and care about Innovation in South Africa — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 1,073,408 people in South Africa.
Innovation has an estimated audience of 1,073,408 people in South Africa. 48.7% are female, 51.3% are male, average age 38.7. Top brand affinities: Gmail, LinkedIn, Google Maps, TradingView, Small business.
Top brand affinities include Gmail, LinkedIn, Google Maps, with strongest over-indexing on Gmail (1.76× the country average).
Demographically, the Innovation audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Social Media Usage, Healthy Lifestyle.
The typical Innovation fan in South Africa is balanced, around 38.7 years old, with strong Social Media Usage tendencies and a notable affinity for Gmail.
The key figures that characterise the Innovation profile in South Africa.
48.7% are female, 51.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 38.7 |
| Estimated audience size | 1,073,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide Innovation audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Financial technology | Business & Career | 4.21× | ||
| 02 | Sole proprietorship | Business & Career | 4.06× | ||
| 03 | Business model | Business & Career | 3.24× | ||
| 04 | Database | Technology & Electronics | 2.48× | ||
| 05 | Small and medium enterprises | Business & Career | 2.42× | ||
| 06 | Investment management | Business & Career | 2.29× | ||
| 07 | Internet & Social Media | 2.28× | |||
| 08 | TradingView | Business & Career | 2.25× | ||
| 09 | Digital marketing | Business & Career | 2.08× | ||
| 10 | Investment banking | Business & Career | 2.05× | ||
| 11 | Cloud computing | Technology & Electronics | 2.05× | ||
| 12 | Daily Maverick | News | 2.01× | ||
| 13 | Investor | Business & Career | 1.94× | ||
| 14 | Small business | Business & Career | 1.84× | ||
| 15 | Gmail | Internet & Social Media | 1.76× | ||
| 16 | Temu | Shopping | 1.73× | ||
| 17 | Newcast | Business & Career | 1.64× | ||
| 18 | Google Maps | Internet & Social Media | 1.58× | ||
| 19 | Entrepreneurship | Business & Career | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.11× | |
| Healthy Lifestyle | BALANCE | 1.48× | |
| Travelling | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Spirituality | BALANCE | 1.32× | |
| Healthy Lifestyle | BALANCE | 1.48× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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