A data profile of the people who buy, follow and care about Temu in South Africa — modelled from more than twelve digital signal sources. Temu has an estimated audience of 1,923,951 people in South Africa.
Temu has an estimated audience of 1,923,951 people in South Africa. 53.2% are female, 46.8% are male, average age 38.3. Top brand affinities: Walmart, Drop shipping, George Clooney, Social shopping, Innovation.
Top brand affinities include Walmart, Drop shipping, George Clooney, with strongest over-indexing on Walmart (8.97× the country average).
Demographically, the Temu audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Temu fan in South Africa is balanced, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Walmart.
The key figures that characterise the Temu profile in South Africa.
53.2% are female, 46.8% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 38.3 |
| Estimated audience size | 1,923,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 21% |
of the worldwide Temu audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walmart | Shopping | 8.97× | ||
| 02 | George Clooney | Movies & TV | 7.94× | ||
| 03 | Social shopping | Shopping | 6.27× | ||
| 04 | Tory Burch | Fashion & Accessoires | 4.67× | ||
| 05 | Drop shipping | Shopping | 4.65× | ||
| 06 | Porsche Boxster | Cars & Mobility | 3.67× | ||
| 07 | Škoda Auto | Cars & Mobility | 2.38× | ||
| 08 | Tesla Motors | Cars & Mobility | 1.87× | ||
| 09 | EBay | Shopping | 1.81× | ||
| 10 | Michael Kors | Fashion & Accessoires | 1.78× | ||
| 11 | Innovation | Business & Career | 1.73× | ||
| 12 | High-net-worth individual | Business & Career | 1.73× | ||
| 13 | Pressure cooking | Home & Garden | 1.73× | ||
| 14 | Department store | Shopping | 1.71× | ||
| 15 | Passive income | Business & Career | 1.67× | ||
| 16 | Sustainable energy | Home & Garden | 1.65× | ||
| 17 | Hostel | Travel & Leisure | 1.64× | ||
| 18 | Amazon.com | Shopping | 1.63× | ||
| 19 | Birkenstock | Fashion & Accessoires | 1.60× | ||
| 20 | Eyewear | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.50× | |
| Indulgence | JOY | 1.47× | |
| Early Adopter Mentality | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.80× | |
| Urban Lifestyle | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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