A data profile of the people who buy, follow and care about Temu in Australia — modelled from more than twelve digital signal sources. Temu has an estimated audience of 4,110,788 people in Australia.
Temu has an estimated audience of 4,110,788 people in Australia. 55.4% are female, 44.6% are male, average age 44.3. Top brand affinities: Walmart, Drop shipping, Innovation, Wikipedia, Starbucks.
Top brand affinities include Walmart, Drop shipping, Innovation, with strongest over-indexing on Walmart (3.36× the country average).
Demographically, the Temu audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Temu fan in Australia is more female, around 44.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Walmart.
The key figures that characterise the Temu profile in Australia.
55.4% are female, 44.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.3 |
| Estimated audience size | 4,110,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Temu audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walmart | Shopping | 3.36× | ||
| 02 | The Economist | Business & Career | 2.81× | ||
| 03 | Burger King | Food & Beverages | 2.44× | ||
| 04 | Starbucks | Food & Beverages | 2.33× | ||
| 05 | International education | Business & Career | 2.25× | ||
| 06 | Mobile payment | Business & Career | 2.09× | ||
| 07 | Greenpeace | Politics & Society | 1.98× | ||
| 08 | Drop shipping | Shopping | 1.97× | ||
| 09 | Jason Momoa | Movies & TV | 1.95× | ||
| 10 | HubSpot | Internet & Social Media | 1.90× | ||
| 11 | Innovation | Business & Career | 1.84× | ||
| 12 | Macau | Travel & Leisure | 1.83× | ||
| 13 | Affiliate marketing | Business & Career | 1.81× | ||
| 14 | MailChimp | Internet & Social Media | 1.81× | ||
| 15 | Public security | Politics & Society | 1.79× | ||
| 16 | Wikipedia | Internet & Social Media | 1.69× | ||
| 17 | Tibet | Travel & Leisure | 1.69× | ||
| 18 | Squarespace | Technology & Electronics | 1.68× | ||
| 19 | Demi Moore | Movies & TV | 1.55× | ||
| 20 | Landline | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.78× | |
| Indulgence | JOY | 1.23× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.