A data profile of the people who buy, follow and care about Temu in Switzerland — modelled from more than twelve digital signal sources. Temu has an estimated audience of 1,984,391 people in Switzerland.
The average Temu fan in Switzerland is 41.7 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Drop shipping, Starbucks, Cdiscount, with strongest over-indexing on Drop shipping (8.85× the country average).
Demographically, the Temu audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Temu fan in Switzerland is balanced, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Drop shipping.
The key figures that characterise the Temu profile in Switzerland.
55.0% are female, 45.0% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 41.7 |
| Estimated audience size | 1,984,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Temu audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
Where the Temu audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~100K | 1.40× | |
| 02 | Canton of Bern | ~300K | 1.35× | |
| 03 | Canton of St. Gallen | ~100K | 1.34× | |
| 04 | Aargau | ~200K | 1.32× | |
| 05 | Valais | ~100K | 1.31× | |
| 06 | Luzern | ~100K | 1.29× | |
| 07 | Fribourg | ~90K | 1.27× | |
| 08 | Thurgau | ~60K | 1.22× | |
| 09 | Solothurn | ~60K | 1.20× | |
| 10 | Vaud | ~200K | 1.17× | |
| 11 | Schwyz | ~30K | 1.11× | |
| 12 | Neuchatel | ~50K | 1.10× | |
| 13 | Graubünden | ~50K | 1.07× | |
| 14 | Canton of Zürich | ~400K | 1.06× | |
| 15 | Basel-Landschaft | ~50K | 1.00× | |
| 16 | Jura | ~10K | 0.84× | |
| 17 | Canton of Zug | ~20K | 0.81× | |
| 18 | Canton of Geneva | ~100K | 0.78× | |
| 19 | Schaffhausen | ~10K | 0.75× | |
| 20 | Basel-City | ~60K | 0.74× | |
| 21 | Canton of Obwalden | ~5K | 0.72× | |
| 22 | Canton of Glarus | ~5K | 0.71× | |
| 23 | Appenzell Ausserrhoden | ~6K | 0.69× | |
| 24 | Uri | ~5K | 0.69× | |
| 25 | Canton of Nidwalden | ~5K | 0.67× | |
| 26 | Appenzell Innerrhoden | ~1K | 0.45× |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cdiscount | Shopping | 19.35× | ||
| 02 | Lazada | Fashion & Accessoires | 17.84× | ||
| 03 | Drop shipping | Shopping | 8.85× | ||
| 04 | Starbucks | Food & Beverages | 5.53× | ||
| 05 | Oysho | Fashion & Accessoires | 5.14× | ||
| 06 | Deal of the day | Shopping | 4.04× | ||
| 07 | Bershka | Shopping | 4.04× | ||
| 08 | Lowe's | Shopping | 3.86× | ||
| 09 | Hornbach | Shopping | 2.30× | ||
| 10 | Charity and causes | Business & Career | 1.99× | ||
| 11 | Electronics | Technology & Electronics | 1.91× | ||
| 12 | Transfermarkt | Sports | 1.87× | ||
| 13 | McDonald's | Food & Beverages | 1.77× | ||
| 14 | Festival | Music & Radio | 1.77× | ||
| 15 | Wikipedia | Internet & Social Media | 1.74× | ||
| 16 | Spas | Beauty & Wellness | 1.69× | ||
| 17 | Flower | Home & Garden | 1.59× | ||
| 18 | Coop | Food & Beverages | 1.55× | ||
| 19 | Mobile phones | Technology & Electronics | 1.55× | ||
| 20 | Education | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.63× | |
| Community Orientation | OPEN | 1.43× | |
| Risk Appetite | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Sports Activity | POWER | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Temu's target market in Switzerland covers an estimated 1,984,391 people, concentrated in Canton of Zürich and Canton of Bern.
55.0% of the Temu audience are female, 45.0% are male, with an average age of 41.7 years.
Temu fans show strongest brand affinity for Drop shipping (8.85×), Starbucks (5.53×), and Cdiscount (19.35×) over the country average.
Temu fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~300K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Temu itself, the audience over-indexes on Starbucks (5.53×), Cdiscount (19.35×), Lazada (17.84×), and Coop (1.55×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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