A data profile of the people who buy, follow and care about Starbucks in Switzerland — modelled from more than twelve digital signal sources. Starbucks has an estimated audience of 1,317,815 people in Switzerland.
The average Starbucks fan in Switzerland is 38.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Geneva, Canton of Bern.
Top brand affinities include Temu, Burger King, McDonald's, with strongest over-indexing on Temu (5.53× the country average).
Demographically, the Starbucks audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Starbucks fan in Switzerland is more female, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Temu.
The key figures that characterise the Starbucks profile in Switzerland.
55.8% are female, 44.2% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 38.6 |
| Estimated audience size | 1,317,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Starbucks audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 8.9% |
| China | 6.1% |
Where the Starbucks audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~200K | 2.36× | |
| 02 | Canton of Zürich | ~500K | 2.33× | |
| 03 | Basel-City | ~100K | 2.13× | |
| 04 | Luzern | ~90K | 1.60× | |
| 05 | Canton of Bern | ~200K | 1.50× | |
| 06 | Vaud | ~200K | 1.48× | |
| 07 | Aargau | ~100K | 1.20× | |
| 08 | Canton of Zug | ~20K | 1.16× | |
| 09 | Canton of St. Gallen | ~70K | 1.09× | |
| 10 | Valais | ~50K | 0.99× | |
| 11 | Fribourg | ~50K | 0.99× | |
| 12 | Graubünden | ~30K | 0.98× | |
| 13 | Ticino | ~50K | 0.91× | |
| 14 | Solothurn | ~30K | 0.90× | |
| 15 | Schwyz | ~20K | 0.89× | |
| 16 | Basel-Landschaft | ~30K | 0.82× | |
| 17 | Appenzell Innerrhoden | ~1K | 0.75× | |
| 18 | Thurgau | ~30K | 0.74× | |
| 19 | Schaffhausen | ~8K | 0.74× | |
| 20 | Canton of Nidwalden | ~3K | 0.68× | |
| 21 | Canton of Obwalden | ~3K | 0.67× | |
| 22 | Uri | ~3K | 0.67× | |
| 23 | Canton of Glarus | ~3K | 0.65× | |
| 24 | Appenzell Ausserrhoden | ~4K | 0.62× | |
| 25 | Neuchatel | ~20K | 0.61× | |
| 26 | Jura | ~5K | 0.58× |
The strongest cross-interests of the Starbucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chipotle Mexican Grill | Food & Beverages | 16.97× | ||
| 02 | Wendy's | Food & Beverages | 16.03× | ||
| 03 | Walmart | Shopping | 9.94× | ||
| 04 | The Economist | Business & Career | 8.50× | ||
| 05 | Temu | Shopping | 5.53× | ||
| 06 | Burger King | Food & Beverages | 5.05× | ||
| 07 | McDonald's | Food & Beverages | 2.23× | ||
| 08 | Müller (German trade company) | Shopping | 2.10× | ||
| 09 | H&M | Shopping | 1.81× | ||
| 10 | Conforama | Home & Garden | 1.71× | ||
| 11 | Fast food | Food & Beverages | 1.71× | ||
| 12 | Manor | Shopping | 1.70× | ||
| 13 | Men's clothing | Fashion & Accessoires | 1.70× | ||
| 14 | Consumer electronics | Technology & Electronics | 1.65× | ||
| 15 | Barbecue | Food & Beverages | 1.63× | ||
| 16 | Beverages | Food & Beverages | 1.57× | ||
| 17 | Denner (supermarkets) | Shopping | 1.57× | ||
| 18 | Personal care | Health | 1.57× | ||
| 19 | Movies | Movies & TV | 1.54× | ||
| 20 | Lidl | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.38× | |
| Healthy Lifestyle | BALANCE | 1.30× | |
| Patriotism | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.94× | |
| Social Media Usage | JOY | 1.11× | |
| Travelling | THRILL | 1.16× |
Starbucks's target market in Switzerland covers an estimated 1,317,815 people, concentrated in Canton of Zürich and Canton of Geneva.
55.8% of the Starbucks audience are female, 44.2% are male, with an average age of 38.6 years.
Starbucks fans show strongest brand affinity for Temu (5.53×), Burger King (5.05×), and McDonald's (2.23×) over the country average.
Starbucks fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Geneva (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Starbucks itself, the audience over-indexes on Burger King (5.05×), McDonald's (2.23×), Walmart (9.94×), and The Economist (8.5×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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