A data profile of the people who buy, follow and care about Temu in Poland — modelled from more than twelve digital signal sources. Temu has an estimated audience of 2,768,201 people in Poland.
Temu has an estimated audience of 2,768,201 people in Poland. 60.9% are female, 39.1% are male, average age 38.8. Top brand affinities: Shopping and fashion, Love & Sex, Valentine's Day, Drop shipping, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Love & Sex, Valentine's Day, with strongest over-indexing on Shopping and fashion (11.11× the country average).
Demographically, the Temu audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Sports Activity.
The typical Temu fan in Poland is more female, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Temu profile in Poland.
60.9% are female, 39.1% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 38.8 |
| Estimated audience size | 2,768,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Temu audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gumtree | Home & Garden | 23.10× | ||
| 02 | Valentine's Day | Kids & Family | 21.19× | ||
| 03 | Love & Sex | Kids & Family | 20.49× | ||
| 04 | Marshalls | Fashion & Accessoires | 14.37× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 13.25× | ||
| 06 | Shopping and fashion | Shopping | 11.11× | ||
| 07 | Bombay Sapphire | Food & Beverages | 10.63× | ||
| 08 | Drop shipping | Shopping | 8.31× | ||
| 09 | Game consoles | Technology & Electronics | 5.67× | ||
| 10 | Business Insider | Business & Career | 4.81× | ||
| 11 | BB cream | Beauty & Wellness | 4.07× | ||
| 12 | Baltic Sea | Travel & Leisure | 3.57× | ||
| 13 | Newsletter | Technology & Electronics | 3.27× | ||
| 14 | Millie Bobby Brown | Movies & TV | 3.21× | ||
| 15 | Kebab | Food & Beverages | 3.01× | ||
| 16 | Bedroom furniture | Home & Garden | 2.92× | ||
| 17 | Catholic Church | Politics & Society | 2.85× | ||
| 18 | Deichmann | Shopping | 2.49× | ||
| 19 | PUDELEK | News | 2.43× | ||
| 20 | Breaking news | Movies & TV | 2.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.86× | |
| Sports Activity | POWER | 1.68× | |
| Price Sensitivity | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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