A data profile of the people who buy, follow and care about PUDELEK in Poland — modelled from more than twelve digital signal sources. PUDELEK has an estimated audience of 3,588,434 people in Poland.
PUDELEK has an estimated audience of 3,588,434 people in Poland. 72.3% are female, 27.7% are male, average age 38.7. Top brand affinities: Wirtualna Polska, Rossmann, Notino, Unique Gifts, Pepco.
Top brand affinities include Wirtualna Polska, Rossmann, Notino, with strongest over-indexing on Wirtualna Polska (7.22× the country average).
Demographically, the PUDELEK audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Individualism, Travelling.
The typical PUDELEK fan in Poland is more female, around 38.7 years old, with strong Individualism tendencies and a notable affinity for Wirtualna Polska.
The key figures that characterise the PUDELEK profile in Poland.
72.3% are female, 27.7% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 38.7 |
| Estimated audience size | 3,588,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide PUDELEK audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 52.3% |
| Germany | 13.0% |
| United Kingdom | 8.5% |
The strongest cross-interests of the PUDELEK audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sherri Hill | Fashion & Accessoires | 35.95× | ||
| 02 | Moliera2 | Shopping | 8.37× | ||
| 03 | Unique Gifts | Shopping | 8.36× | ||
| 04 | Wirtualna Polska | News | 7.22× | ||
| 05 | COS | Shopping | 6.81× | ||
| 06 | Beauty & Fashion | Beauty & Wellness | 5.47× | ||
| 07 | Long Lashes | Beauty & Wellness | 5.44× | ||
| 08 | Makeup Tutorials | Beauty & Wellness | 5.05× | ||
| 09 | Health And Beauty | Beauty & Wellness | 5.02× | ||
| 10 | Long hair | Beauty & Wellness | 5.00× | ||
| 11 | Kwestia Smaku | Food & Beverages | 4.73× | ||
| 12 | Makeup brush | Beauty & Wellness | 4.61× | ||
| 13 | Rossmann | Shopping | 4.40× | ||
| 14 | Customer | Business & Career | 3.62× | ||
| 15 | Notino | Shopping | 3.43× | ||
| 16 | Lingerie | Fashion & Accessoires | 3.41× | ||
| 17 | TUI | Travel & Leisure | 2.83× | ||
| 18 | Pepco | Fashion & Accessoires | 2.64× | ||
| 19 | Badoo | Internet & Social Media | 2.60× | ||
| 20 | Men's clothing | Fashion & Accessoires | 2.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.37× | |
| Travelling | THRILL | 3.28× | |
| Social Media Usage | JOY | 2.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| Early Adopter Mentality | POWER | 1.59× | |
| Healthy Lifestyle | BALANCE | 2.44× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for PUDELEK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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