Rascasse Audience Intelligence

PUDELEK Audience in Poland

A data profile of the people who buy, follow and care about PUDELEK in Poland — modelled from more than twelve digital signal sources. PUDELEK has an estimated audience of 3,588,434 people in Poland.

#25among Website / Newspaper / Magazine in Poland
#9in News

PUDELEK has an estimated audience of 3,588,434 people in Poland. 72.3% are female, 27.7% are male, average age 38.7. Top brand affinities: Wirtualna Polska, Rossmann, Notino, Unique Gifts, Pepco.

Top brand affinities include Wirtualna Polska, Rossmann, Notino, with strongest over-indexing on Wirtualna Polska (7.22× the country average).

Demographically, the PUDELEK audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Individualism, Travelling.

The typical PUDELEK fan in Poland is more female, around 38.7 years old, with strong Individualism tendencies and a notable affinity for Wirtualna Polska.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the PUDELEK profile in Poland.

Audience size
3.6M
in Poland
Gender
72.3%
27.7% male
Age
38.7
average years
Country rank
#319
Website / Newspaper / Magazine in Poland
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of PUDELEK

72.3% are female, 27.7% are male, average age 38.7.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for PUDELEK audience in Poland
MetricValue
Female72.3%
Male27.7%
Average age38.7
Estimated audience size3,588,434
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the PUDELEK audience in Poland
Age bracketShare%
16-1918%
20-2924%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

52.3%

of the worldwide PUDELEK audience comes from Poland.

Worldwide audience distribution share by country for PUDELEK
CountryShare
Poland52.3%
Germany13.0%
United Kingdom8.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PUDELEK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PUDELEK audience
#·InterestCategoryAffinity×
01Sherri HillFashion & Accessoires35.95×
02Moliera2Shopping8.37×
03Unique GiftsShopping8.36×
04Wirtualna PolskaNews7.22×
05COSShopping6.81×
06Beauty & FashionBeauty & Wellness5.47×
07Long LashesBeauty & Wellness5.44×
08Makeup TutorialsBeauty & Wellness5.05×
09Health And BeautyBeauty & Wellness5.02×
10Long hairBeauty & Wellness5.00×
11Kwestia SmakuFood & Beverages4.73×
12Makeup brushBeauty & Wellness4.61×
13RossmannShopping4.40×
14CustomerBusiness & Career3.62×
15NotinoShopping3.43×
16LingerieFashion & Accessoires3.41×
17TUITravel & Leisure2.83×
18PepcoFashion & Accessoires2.64×
19BadooInternet & Social Media2.60×
20Men's clothingFashion & Accessoires2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PUDELEK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by PUDELEK audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.37×
TravellingTHRILL3.28×
Social Media UsageJOY2.66×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by PUDELEK audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Early Adopter MentalityPOWER1.59×
Healthy LifestyleBALANCE2.44×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for PUDELEK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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