Rascasse Audience Intelligence

Long hair Audience in Poland

A data profile of the people who buy, follow and care about Long hair in Poland — modelled from more than twelve digital signal sources. Long hair has an estimated audience of 1,607,185 people in Poland.

#1among Hairstyle in Poland
#646among Topic in Poland
#36in Beauty & Wellness

Long hair has an estimated audience of 1,607,185 people in Poland. 80.8% are female, 19.2% are male, average age 32.6. Top brand affinities: Shampoo, Hair dryer, Hair straightening, Mascara, Sunscreen.

Top brand affinities include Shampoo, Hair dryer, Hair straightening, with strongest over-indexing on Shampoo (5.94× the country average).

Demographically, the Long hair audience skews more female with an average age of 32.6, and over-indexes on personality traits such as DIY Mentality, Travelling.

The typical Long hair fan in Poland is more female, around 32.6 years old, with strong DIY Mentality tendencies and a notable affinity for Shampoo.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Long hair profile in Poland.

Audience size
1.6M
in Poland
Gender
80.8%
19.2% male
Age
32.6
average years
Country rank
#957
Topic in Poland
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long hair fans

80.8% are female, 19.2% are male, average age 32.6.

Fig. 02

Gender split

80.8%
Female
19.2%
Male
Demographic split for Long hair audience in Poland
MetricValue
Female80.8%
Male19.2%
Average age32.6
Estimated audience size1,607,185
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Long hair audience in Poland
Age bracketShare%
16-1930%
20-2930%
30-3920%
40-4913%
50+7%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Long hair audience comes from Poland.

Worldwide audience distribution share by country for Long hair
CountryShare
United States20.8%
Japan16.6%
China6.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long hair audience
#·InterestCategoryAffinity×
01Hair dryerBeauty & Wellness8.41×
02SunscreenBeauty & Wellness8.04×
03Hair ironBeauty & Wellness7.49×
04HairbrushBeauty & Wellness7.27×
05Curly HairBeauty & Wellness7.02×
06Hair straighteningBeauty & Wellness6.48×
07Pretty NailsBeauty & Wellness6.45×
08MascaraBeauty & Wellness6.05×
09MicrobladingBeauty & Wellness5.98×
10ShampooBeauty & Wellness5.94×
11Makeup TutorialsBeauty & Wellness5.87×
12Eye shadowBeauty & Wellness5.82×
13Manicure & PedicureBeauty & Wellness5.05×
14LipstickBeauty & Wellness5.04×
15EyebrowBeauty & Wellness4.65×
16Hair conditionerBeauty & Wellness4.58×
17High-heeled footwearFashion & Accessoires4.45×
18Nail salonBeauty & Wellness4.40×
19PantiesFashion & Accessoires4.21×
20CanadaTravel & Leisure2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Long hair audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.52×
TravellingTHRILL1.89×
IndividualismJOY1.82×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Long hair audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.64×
Social Media UsageJOY0.72×
SustainabilityBALANCE0.79×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Long hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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