Rascasse Audience Intelligence

Long hair Audience in Brazil

Name: Long hair — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Long hair in Brazil — modelled from more than twelve digital signal sources. Long hair has an estimated audience of 5,466,058 people in Brazil.

#1among Hairstyle in Brazil #828among Topic in Brazil #39in Beauty & Wellness

The average Long hair fan in Brazil is 37.3 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long hair profile in Brazil.

Audience size

5.5M

in Brazil

Gender

82.4%♀

17.6% male

Age

37.3

average years

Country rank

#1217

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Long hair fans

82.4% are female, 17.6% are male, average age 37.3.

Fig. 02

Gender split

82.4%

Female

17.6%

Male

Demographic split for Long hair audience in Brazil
Metric	Value
Female	82.4%
Male	17.6%
Average age	37.3
Estimated audience size	5,466,058

Fig. 03

Age distribution

Age distribution of the Long hair audience in Brazil
Age bracket	Share	%
16-19		20%
20-29		25%
30-39		22%
40-49		18%
50+		14%

Fig. 04

Worldwide distribution

5.0%

of the worldwide Long hair audience comes from Brazil.

Worldwide audience distribution share by country for Long hair
Country	Share
United States	20.8%
Japan	16.6%
China	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long hair audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Long hair fans by region: top regions in Brazil
#	Region	Reach	×
01	Minas Gerais	~600K	1.15×
02	Santa Catarina	~300K	1.12×
03	Amapá	~20K	1.08×
04	Acre	~20K	1.07×
05	Maranhão	~100K	1.05×
06	Roraima	~20K	1.05×
07	Pernambuco	~300K	1.04×
08	Pará	~200K	1.04×
09	Rondônia	~50K	1.02×
10	Amazonas	~100K	1.01×
11	Piauí	~80K	0.99×
12	Tocantins	~40K	0.99×
13	Rio Grande do Norte	~90K	0.98×
14	Alagoas	~80K	0.98×
15	Sergipe	~60K	0.97×
16	São Paulo	~1.5M	0.95×
17	Bahia	~300K	0.94×
18	Goiás	~200K	0.94×
19	Paraíba	~100K	0.94×
20	Federal District	~90K	0.94×
21	Mato Grosso do Sul	~80K	0.94×
22	Rio Grande do Sul	~300K	0.92×
23	Ceará	~200K	0.92×
24	Espírito Santo	~100K	0.92×
25	Mato Grosso	~90K	0.91×
26	Paraná	~300K	0.89×
27	Rio de Janeiro	~400K	0.87×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hairstyle audiences in Brazil

Curly Hair (2,866,259)
natural hair (986,175)
Perm (hairstyle) (167,911)
Balayage (148,057)
Beehive (hairstyle) (88,121)

See Long hair audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Long hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →