A data profile of the people who buy, follow and care about Long hair in Spain — modelled from more than twelve digital signal sources. Long hair has an estimated audience of 2,312,179 people in Spain.
The average Long hair fan in Spain is 39.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Hair dryer, Hair iron, Hair straightening, with strongest over-indexing on Hair dryer (6.6× the country average).
Demographically, the Long hair audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Individualism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Long hair fan in Spain is more female, around 39.5 years old, with strong Individualism tendencies and a notable affinity for Hair dryer.
The key figures that characterise the Long hair profile in Spain.
80.8% are female, 19.2% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 39.5 |
| Estimated audience size | 2,312,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide Long hair audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 16.6% |
| China | 6.1% |
Where the Long hair audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.15× | |
| 02 | Castilla-La Mancha | ~100K | 1.08× | |
| 03 | Catalonia | ~400K | 1.07× | |
| 04 | Cantabria | ~30K | 1.02× | |
| 05 | Extremadura | ~50K | 1.01× | |
| 06 | Navarre | ~30K | 1.01× | |
| 07 | Canary Islands | ~100K | 1.00× | |
| 08 | Region of Murcia | ~80K | 1.00× | |
| 09 | Balearic Islands | ~60K | 0.99× | |
| 10 | Principality of Asturias | ~50K | 0.97× | |
| 11 | Aragon | ~60K | 0.96× | |
| 12 | Comunidad Valenciana | ~200K | 0.95× | |
| 13 | Castile and León | ~100K | 0.94× | |
| 14 | Galicia | ~100K | 0.91× | |
| 15 | Basque Autonomous Country | ~80K | 0.91× | |
| 16 | Andalusia | ~400K | 0.90× | |
| 17 | Community of Madrid | ~400K | 0.90× |
The strongest cross-interests of the Long hair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair dryer | Beauty & Wellness | 6.60× | ||
| 02 | Hair straightening | Beauty & Wellness | 6.35× | ||
| 03 | Hair iron | Beauty & Wellness | 6.21× | ||
| 04 | Hairbrush | Beauty & Wellness | 6.04× | ||
| 05 | Hair Extensions | Beauty & Wellness | 5.66× | ||
| 06 | Curly Hair | Beauty & Wellness | 5.50× | ||
| 07 | Hair conditioner | Beauty & Wellness | 5.21× | ||
| 08 | Hair coloring | Beauty & Wellness | 4.66× | ||
| 09 | Nail polish | Beauty & Wellness | 3.85× | ||
| 10 | Pedicure | Beauty & Wellness | 3.32× | ||
| 11 | Parfois (fashion accessories) | Fashion & Accessoires | 3.28× | ||
| 12 | Natural skin care | Beauty & Wellness | 3.21× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 3.00× | ||
| 14 | Maquillaje Profesional | Beauty & Wellness | 2.71× | ||
| 15 | Personal care | Health | 2.06× | ||
| 16 | Food and drink | Food & Beverages | 1.75× | ||
| 17 | Movies | Movies & TV | 1.64× | ||
| 18 | Hobbies and activities | Sports | 1.57× | ||
| 19 | Food | Food & Beverages | 1.53× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.86× | |
| Mindfulness | BALANCE | 1.66× | |
| Creativity | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Need for Security | CONSERVATISM | 0.47× | |
| Convenience Orientation | PREMIUM | 0.86× |
Long hair has an estimated audience of 2,312,179 people in Spain, concentrated in Catalonia and Andalusia.
80.8% of Long hair fans are female, 19.2% are male, with an average age of 39.5 years.
Long hair fans show strongest brand affinity for Hair dryer (6.6×), Hair iron (6.21×), and Hair straightening (6.35×) over the country average.
Long hair fans in Spain are most concentrated in Catalonia (reach ~400K), Andalusia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Long hair itself, the audience over-indexes on Hair iron (6.21×), Hair straightening (6.35×), Food and drink (1.75×), and Hairbrush (6.04×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Long hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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