Rascasse Audience Intelligence

Nail polish Audience in Spain

A data profile of the people who buy, follow and care about Nail polish in Spain — modelled from more than twelve digital signal sources. Nail polish has an estimated audience of 3,233,205 people in Spain.

The average Nail polish fan in Spain is 41.0 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nail polish profile in Spain.

Audience size
3.2M
in Spain
Gender
77.7%
22.3% male
Age
41.0
average years
Country rank
#1128
Topic in Spain
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nail polish fans

77.7% are female, 22.3% are male, average age 41.0.

Fig. 02

Gender split

77.7%
Female
22.3%
Male
Demographic split for Nail polish audience in Spain
MetricValue
Female77.7%
Male22.3%
Average age41.0
Estimated audience size3,233,205
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Nail polish audience in Spain
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4925%
50+22%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Nail polish audience comes from Spain.

Worldwide audience distribution share by country for Nail polish
CountryShare
United States15.0%
Japan12.4%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nail polish audience in Spain is strongest.

Fig. 05

Top regions by affinity

Nail polish fans by region: top regions in Spain
#RegionReachAffinity×
01Catalonia~700K1.25×
02Balearic Islands~100K1.18×
03Canary Islands~200K1.14×
04Community of Madrid~600K1.08×
05La Rioja~20K1.07×
06Andalusia~700K1.04×
07Region of Murcia~100K0.99×
08Cantabria~40K0.99×
09Navarre~40K0.98×
10Comunidad Valenciana~300K0.96×
11Principality of Asturias~70K0.96×
12Extremadura~70K0.96×
13Galicia~100K0.95×
14Castilla-La Mancha~100K0.95×
15Aragon~80K0.95×
16Castile and León~100K0.93×
17Basque Autonomous Country~100K0.93×
Appendix

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How to read this data

Audience size is the estimated number of people in Spain who actively search for Nail polish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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