A data profile of the people who buy, follow and care about Artificial nails in Spain — modelled from more than twelve digital signal sources. Artificial nails has an estimated audience of 2,431,725 people in Spain.
The average Artificial nails fan in Spain is 40.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Nail salon, Pedicure, Manicure, with strongest over-indexing on Nail salon (16.52× the country average).
Demographically, the Artificial nails audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Artificial nails fan in Spain is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Nail salon.
The key figures that characterise the Artificial nails profile in Spain.
79.3% are female, 20.7% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 40.3 |
| Estimated audience size | 2,431,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Artificial nails audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 15.9% |
| United States | 14.0% |
| Italy | 6.5% |
Where the Artificial nails audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~100K | 1.15× | |
| 02 | Balearic Islands | ~70K | 1.09× | |
| 03 | Canary Islands | ~100K | 1.02× | |
| 04 | Galicia | ~100K | 1.01× | |
| 05 | Basque Autonomous Country | ~90K | 1.01× | |
| 06 | Comunidad Valenciana | ~300K | 0.95× | |
| 07 | Andalusia | ~400K | 0.93× | |
| 08 | Catalonia | ~400K | 0.93× | |
| 09 | Community of Madrid | ~400K | 0.92× |
The strongest cross-interests of the Artificial nails audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 19.60× | ||
| 02 | Nail salon | Beauty & Wellness | 16.52× | ||
| 03 | Gel nails | Beauty & Wellness | 14.80× | ||
| 04 | Shellac | Beauty & Wellness | 13.90× | ||
| 05 | Nail polish | Beauty & Wellness | 13.38× | ||
| 06 | Pedicure | Beauty & Wellness | 12.94× | ||
| 07 | Manicure | Beauty & Wellness | 11.12× | ||
| 08 | BB cream | Beauty & Wellness | 8.41× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 8.33× | ||
| 10 | Eyebrow | Beauty & Wellness | 8.13× | ||
| 11 | Nail art | Beauty & Wellness | 7.56× | ||
| 12 | Eyelash | Beauty & Wellness | 6.26× | ||
| 13 | Maquillaje Profesional | Beauty & Wellness | 5.09× | ||
| 14 | Permanent makeup | Beauty & Wellness | 4.66× | ||
| 15 | Natural skin care | Beauty & Wellness | 4.37× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 4.02× | ||
| 17 | Skin care | Beauty & Wellness | 3.58× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 19 | Online shopping | Shopping | 1.83× | ||
| 20 | Food and drink | Food & Beverages | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.46× | |
| Design Affinity | PREMIUM | 1.72× | |
| Creativity | OPEN | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Community Orientation | OPEN | 0.73× |
Artificial nails has an estimated audience of 2,431,725 people in Spain, concentrated in Andalusia and Catalonia.
79.3% of Artificial nails fans are female, 20.7% are male, with an average age of 40.3 years.
Artificial nails fans show strongest brand affinity for Nail salon (16.52×), Pedicure (12.94×), and Manicure (11.12×) over the country average.
Artificial nails fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Artificial nails itself, the audience over-indexes on Pedicure (12.94×), Manicure (11.12×), Nail polish (13.38×), and Shellac (13.9×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Artificial nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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