A data profile of the people who buy, follow and care about Health And Beauty in Poland — modelled from more than twelve digital signal sources. Health And Beauty has an estimated audience of 1,742,110 people in Poland.
Health And Beauty has an estimated audience of 1,742,110 people in Poland. 80.9% are female, 19.1% are male, average age 32.7. Top brand affinities: PUDELEK, Deichmann, Lip gloss, Rossmann, Pepco.
Top brand affinities include PUDELEK, Deichmann, Lip gloss, with strongest over-indexing on PUDELEK (5.02× the country average).
Demographically, the Health And Beauty audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Price Sensitivity, Individualism.
The typical Health And Beauty fan in Poland is more female, around 32.7 years old, with strong Price Sensitivity tendencies and a notable affinity for PUDELEK.
The key figures that characterise the Health And Beauty profile in Poland.
80.9% are female, 19.1% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 32.7 |
| Estimated audience size | 1,742,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Health And Beauty audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 18.9% |
| Italy | 6.0% |
The strongest cross-interests of the Health And Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip gloss | Beauty & Wellness | 5.43× | ||
| 02 | Lip balm | Beauty & Wellness | 5.35× | ||
| 03 | PUDELEK | News | 5.02× | ||
| 04 | Deichmann | Shopping | 4.71× | ||
| 05 | Love & Sex | Kids & Family | 4.70× | ||
| 06 | Paleolithic diet | Health | 4.12× | ||
| 07 | Bedroom furniture | Home & Garden | 4.09× | ||
| 08 | Sushi | Food & Beverages | 3.97× | ||
| 09 | Bikini | Fashion & Accessoires | 3.46× | ||
| 10 | Long hair | Beauty & Wellness | 3.24× | ||
| 11 | Rossmann | Shopping | 3.14× | ||
| 12 | PKO Bank Polski | Business & Career | 2.69× | ||
| 13 | Natural skin care | Beauty & Wellness | 2.40× | ||
| 14 | OLX | Shopping | 2.34× | ||
| 15 | Stradivarius | Shopping | 2.31× | ||
| 16 | Pepco | Fashion & Accessoires | 2.19× | ||
| 17 | Kaufland | Shopping | 1.85× | ||
| 18 | Castorama | Shopping | 1.85× | ||
| 19 | Flower | Home & Garden | 1.83× | ||
| 20 | Auchan | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.35× | |
| Individualism | JOY | 2.00× | |
| Quality Awareness | PREMIUM | 2.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Tradition | CONSERVATISM | 0.76× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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