Rascasse Audience Intelligence

Stradivarius Target Market in Poland

A data profile of the people who buy, follow and care about Stradivarius in Poland — modelled from more than twelve digital signal sources. Stradivarius has an estimated audience of 2,815,026 people in Poland.

#4among Fashion in Poland
#49among Brand in Poland
#34in Shopping

Stradivarius has an estimated audience of 2,815,026 people in Poland. 83.4% are female, 16.6% are male, average age 35.3. Top brand affinities: Pepco, Skirt, Discount stores, Women's clothing, Mango.

Top brand affinities include Pepco, Skirt, Discount stores, with strongest over-indexing on Pepco (2.25× the country average).

Demographically, the Stradivarius audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.

The typical Stradivarius fan in Poland is more female, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Pepco.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Stradivarius profile in Poland.

Audience size
2.8M
in Poland
Gender
83.4%♀
16.6% male
Age
35.3
average years
Country rank
#443
Brand in Poland
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stradivarius

83.4% are female, 16.6% are male, average age 35.3.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Stradivarius audience in Poland
MetricValue
Female83.4%
Male16.6%
Average age35.3
Estimated audience size2,815,026
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Stradivarius audience in Poland
Age bracketShare%
16-1922%
20-2928%
30-3925%
40-4917%
50+8%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Stradivarius audience comes from Poland.

Worldwide audience distribution share by country for Stradivarius
CountryShare
Spain15.2%
Italy10.2%
France8.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stradivarius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stradivarius audience
#·InterestCategoryAffinity×
01OyshoFashion & Accessoires3.21×
02MangoShopping3.20×
03High-heeled footwearFashion & Accessoires2.75×
04Long hairBeauty & Wellness2.57×
05SkirtFashion & Accessoires2.34×
06BikiniFashion & Accessoires2.30×
07PepcoFashion & Accessoires2.25×
08RossmannShopping2.13×
09LingerieFashion & Accessoires2.06×
10TrousersFashion & Accessoires1.89×
11HandbagsFashion & Accessoires1.88×
12Men's clothingFashion & Accessoires1.84×
13Children's clothingFashion & Accessoires1.80×
14Discount storesShopping1.78×
15CouponsShopping1.74×
16H&MShopping1.70×
17FragrancesBeauty & Wellness1.57×
18Discounts and allowancesShopping1.56×
19BoutiquesFashion & Accessoires1.54×
20Women's clothingFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stradivarius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stradivarius audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.48×
CreativityOPEN1.34×
Design AffinityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stradivarius audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.57×
PatriotismCONSERVATISM0.59×
Need for SecurityCONSERVATISM0.59×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Stradivarius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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