A data profile of the people who buy, follow and care about Zara in Poland — modelled from more than twelve digital signal sources. Zara has an estimated audience of 3,498,146 people in Poland.
Zara has an estimated audience of 3,498,146 people in Poland. 79.4% are female, 20.6% are male, average age 37.2. Top brand affinities: Pepco, Skirt, H&M, Handbags, Rossmann.
Top brand affinities include Pepco, Skirt, H&M, with strongest over-indexing on Pepco (1.72× the country average).
Demographically, the Zara audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Zara fan in Poland is more female, around 37.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Pepco.
The key figures that characterise the Zara profile in Poland.
79.4% are female, 20.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 37.2 |
| Estimated audience size | 3,498,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Zara audience comes from Poland.
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 9.5% |
| Germany | 6.5% |
The strongest cross-interests of the Zara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 2.18× | ||
| 02 | Oysho | Fashion & Accessoires | 1.97× | ||
| 03 | Skirt | Fashion & Accessoires | 1.80× | ||
| 04 | Stradivarius | Shopping | 1.78× | ||
| 05 | Bershka | Shopping | 1.77× | ||
| 06 | Pepco | Fashion & Accessoires | 1.72× | ||
| 07 | H&M | Shopping | 1.71× | ||
| 08 | Bikini | Fashion & Accessoires | 1.71× | ||
| 09 | Rossmann | Shopping | 1.69× | ||
| 10 | Party dress | Fashion & Accessoires | 1.68× | ||
| 11 | Swimsuit | Fashion & Accessoires | 1.66× | ||
| 12 | Primark | Shopping | 1.61× | ||
| 13 | Wedding dress | Fashion & Accessoires | 1.60× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 15 | Sephora | Shopping | 1.56× | ||
| 16 | Pedicure | Beauty & Wellness | 1.55× | ||
| 17 | Handbags | Fashion & Accessoires | 1.54× | ||
| 18 | Hair conditioner | Beauty & Wellness | 1.54× | ||
| 19 | Eyelash | Beauty & Wellness | 1.53× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.25× | |
| Design Affinity | PREMIUM | 1.20× | |
| Creativity | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Risk Appetite | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Zara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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