A data profile of the people who buy, follow and care about Zara in Norway — modelled from more than twelve digital signal sources. Zara has an estimated audience of 557,491 people in Norway.
Zara has an estimated audience of 557,491 people in Norway. 81.7% are female, 18.3% are male, average age 40.9. Top brand affinities: IKEA, H&M, REMA 1000, Lindex, JYSK.
Top brand affinities include IKEA, H&M, REMA 1000, with strongest over-indexing on IKEA (1.57× the country average).
Demographically, the Zara audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Zara fan in Norway is more female, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
The key figures that characterise the Zara profile in Norway.
81.7% are female, 18.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 81.7% |
| Male | 18.3% |
| Average age | 40.9 |
| Estimated audience size | 557,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Zara audience comes from Norway.
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 9.5% |
| Germany | 6.5% |
The strongest cross-interests of the Zara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | H&M | Shopping | 3.17× | ||
| 02 | Nelly | Music & Radio | 2.76× | ||
| 03 | Lindex | Fashion & Accessoires | 2.49× | ||
| 04 | JYSK | Home & Garden | 2.02× | ||
| 05 | KappAhl | Fashion & Accessoires | 1.80× | ||
| 06 | Tights | Fashion & Accessoires | 1.77× | ||
| 07 | Danish design | Home & Garden | 1.70× | ||
| 08 | Architecture & Design | Business & Career | 1.66× | ||
| 09 | Beauty salons | Beauty & Wellness | 1.65× | ||
| 10 | Spar (retailer) | Shopping | 1.61× | ||
| 11 | REMA 1000 | Shopping | 1.58× | ||
| 12 | IKEA | Home & Garden | 1.57× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.57× | ||
| 14 | Circle K | Shopping | 1.57× | ||
| 15 | Sustainability | Politics & Society | 1.56× | ||
| 16 | Crochet | Home & Garden | 1.56× | ||
| 17 | Sewing | Home & Garden | 1.54× | ||
| 18 | Knitting | Home & Garden | 1.52× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Discount stores | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.62× | |
| Design Affinity | PREMIUM | 1.53× | |
| Individualism | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.89× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Patriotism | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Zara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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