A data profile of the people who buy, follow and care about Sustainability in Norway — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 1,139,010 people in Norway.
Sustainability has an estimated audience of 1,139,010 people in Norway. 60.1% are female, 39.9% are male, average age 43.6. Top brand affinities: Knitting, Handicraft, Sewing, Crochet, Dagsavisen.
Top brand affinities include Knitting, Handicraft, Sewing, with strongest over-indexing on Knitting (1.58× the country average).
Demographically, the Sustainability audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Sustainability fan in Norway is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Knitting.
The key figures that characterise the Sustainability profile in Norway.
60.1% are female, 39.9% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 43.6 |
| Estimated audience size | 1,139,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Sustainability audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Klassekampen | News | 1.85× | ||
| 02 | Sustainable fashion | Fashion & Accessoires | 1.83× | ||
| 03 | Environmentalism | Politics & Society | 1.77× | ||
| 04 | Sustainable living | Home & Garden | 1.75× | ||
| 05 | Vårt Land (Norwegian newspaper) | News | 1.71× | ||
| 06 | Marimekko | Home & Garden | 1.70× | ||
| 07 | Sewing | Home & Garden | 1.69× | ||
| 08 | Weaving | Fashion & Accessoires | 1.68× | ||
| 09 | Crochet | Home & Garden | 1.64× | ||
| 10 | Climate change | Home & Garden | 1.64× | ||
| 11 | Recycling | Home & Garden | 1.61× | ||
| 12 | Sewing machine | Home & Garden | 1.59× | ||
| 13 | Knitting | Home & Garden | 1.58× | ||
| 14 | Volunteering | Politics & Society | 1.56× | ||
| 15 | Renewable energy | Business & Career | 1.56× | ||
| 16 | Houseplant | Home & Garden | 1.56× | ||
| 17 | Dagsavisen | News | 1.53× | ||
| 18 | Decoration | Home & Garden | 1.52× | ||
| 19 | Handicraft | Home & Garden | 1.51× | ||
| 20 | Ravelry | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.96× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Travelling | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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