A data profile of the people who buy, follow and care about Sustainability in Austria — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 1,491,818 people in Austria.
The average Sustainability fan in Austria is 39.0 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Charity and causes, Konstantin Wecker, Zero waste, with strongest over-indexing on Charity and causes (1.73× the country average).
Demographically, the Sustainability audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Sustainability fan in Austria is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Charity and causes.
The key figures that characterise the Sustainability profile in Austria.
56.7% are female, 43.3% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 39.0 |
| Estimated audience size | 1,491,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Sustainability audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
Where the Sustainability audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.16× | |
| 02 | Carinthia (state) | ~80K | 1.05× | |
| 03 | Upper Austria | ~200K | 1.03× | |
| 04 | Vorarlberg | ~50K | 1.00× | |
| 05 | Tyrol | ~100K | 0.98× | |
| 06 | Burgenland | ~40K | 0.97× | |
| 07 | Lower Austria | ~200K | 0.96× | |
| 08 | Styria | ~200K | 0.96× | |
| 09 | Salzburg | ~100K | 0.96× |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charity and causes | Business & Career | 1.73× | ||
| 02 | Ö1 | Music & Radio | 1.69× | ||
| 03 | Falter | News | 1.66× | ||
| 04 | Konstantin Wecker | Music & Radio | 1.64× | ||
| 05 | Josef Hader | Movies & TV | 1.64× | ||
| 06 | Self-healing | Health | 1.63× | ||
| 07 | Climate change mitigation | Politics & Society | 1.62× | ||
| 08 | Armedangels | Fashion & Accessoires | 1.61× | ||
| 09 | Zero waste | Home & Garden | 1.60× | ||
| 10 | Zentrum der Gesundheit | Health | 1.58× | ||
| 11 | Süddeutsche Zeitung | News | 1.57× | ||
| 12 | Gut flora | Health | 1.56× | ||
| 13 | Amnesty International | Politics & Society | 1.55× | ||
| 14 | Homeopathy | Health | 1.55× | ||
| 15 | Human gastrointestinal tract | Health | 1.54× | ||
| 16 | Peter Pilz | Politics & Society | 1.53× | ||
| 17 | Marimekko | Home & Garden | 1.53× | ||
| 18 | Jane Goodall | Pets & Animals | 1.52× | ||
| 19 | Zurück zum Ursprung | Food & Beverages | 1.52× | ||
| 20 | Circular economy | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.99× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Patriotism | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.78× | |
| Social Media Usage | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× |
Sustainability has an estimated audience of 1,491,818 people in Austria, concentrated in Vienna and Lower Austria.
56.7% of Sustainability fans are female, 43.3% are male, with an average age of 39.0 years.
Sustainability fans show strongest brand affinity for Charity and causes (1.73×), Konstantin Wecker (1.64×), and Zero waste (1.6×) over the country average.
Sustainability fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sustainability itself, the audience over-indexes on Konstantin Wecker (1.64×), Zero waste (1.6×), Ö1 (1.69×), and Self-healing (1.63×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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