A data profile of the people who buy, follow and care about Sustainability in Netherlands — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 2,290,707 people in Netherlands.
The average Sustainability fan in Netherlands is 42.7 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Sustainable energy, Renewable energy, Efficient energy use, with strongest over-indexing on Sustainable energy (2.79× the country average).
Demographically, the Sustainability audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sustainability fan in Netherlands is more female, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Sustainability profile in Netherlands.
56.9% are female, 43.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 42.7 |
| Estimated audience size | 2,290,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Sustainability audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
Where the Sustainability audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.64× | |
| 02 | Zuid-Holland | ~700K | 1.28× | |
| 03 | North Brabant | ~400K | 1.19× | |
| 04 | Utrecht | ~200K | 1.11× | |
| 05 | Limburg | ~200K | 1.08× | |
| 06 | Gelderland | ~300K | 0.98× | |
| 07 | Overijssel | ~200K | 0.93× | |
| 08 | Flevoland | ~60K | 0.93× | |
| 09 | Friesland | ~80K | 0.91× | |
| 10 | Groningen | ~70K | 0.86× | |
| 11 | Zeeland | ~40K | 0.82× | |
| 12 | Drenthe | ~60K | 0.79× |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.79× | ||
| 02 | Efficient energy use | Technology & Electronics | 2.38× | ||
| 03 | Solar power | Home & Garden | 2.38× | ||
| 04 | Green building | Home & Garden | 2.34× | ||
| 05 | Heat pump | Home & Garden | 2.26× | ||
| 06 | Renewable energy | Business & Career | 2.21× | ||
| 07 | Zero waste | Home & Garden | 2.18× | ||
| 08 | Sustainable living | Home & Garden | 2.06× | ||
| 09 | Environmentalism | Politics & Society | 2.01× | ||
| 10 | Sustainable fashion | Fashion & Accessoires | 1.99× | ||
| 11 | Pension | Business & Career | 1.85× | ||
| 12 | Trouw | News | 1.81× | ||
| 13 | Solar panel | Home & Garden | 1.78× | ||
| 14 | Recycling | Home & Garden | 1.71× | ||
| 15 | Climate | Politics & Society | 1.66× | ||
| 16 | NRC | News | 1.64× | ||
| 17 | NRC Handelsblad | News | 1.63× | ||
| 18 | Magnesium | Health | 1.57× | ||
| 19 | Houseplant | Home & Garden | 1.54× | ||
| 20 | Waste | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.29× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Design Affinity | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Travelling | THRILL | 0.99× |
Sustainability has an estimated audience of 2,290,707 people in Netherlands, concentrated in North Holland and Zuid-Holland.
56.9% of Sustainability fans are female, 43.1% are male, with an average age of 42.7 years.
Sustainability fans show strongest brand affinity for Sustainable energy (2.79×), Renewable energy (2.21×), and Efficient energy use (2.38×) over the country average.
Sustainability fans in Netherlands are most concentrated in North Holland (reach ~700K), Zuid-Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sustainability itself, the audience over-indexes on Renewable energy (2.21×), Efficient energy use (2.38×), Solar power (2.38×), and Solar panel (1.78×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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