A data profile of the people who buy, follow and care about NRC in Netherlands — modelled from more than twelve digital signal sources. NRC has an estimated audience of 2,163,157 people in Netherlands.
The average NRC fan in Netherlands is 41.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, Gelderland.
Top brand affinities include Online newspaper, ABN AMRO, Airbnb, with strongest over-indexing on Online newspaper (3.22× the country average).
Demographically, the NRC audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical NRC fan in Netherlands is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Online newspaper.
The key figures that characterise the NRC profile in Netherlands.
60.5% are female, 39.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.8 |
| Estimated audience size | 2,163,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide NRC audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 71.0% |
| United States | 10.5% |
| Japan | 4.0% |
Where the NRC audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.58× | |
| 02 | Zuid-Holland | ~700K | 1.34× | |
| 03 | Gelderland | ~400K | 1.33× | |
| 04 | Groningen | ~80K | 1.13× | |
| 05 | Friesland | ~90K | 1.06× | |
| 06 | Overijssel | ~200K | 1.00× | |
| 07 | Limburg | ~100K | 0.96× | |
| 08 | Drenthe | ~60K | 0.96× | |
| 09 | North Brabant | ~300K | 0.91× | |
| 10 | Flevoland | ~40K | 0.69× | |
| 11 | Utrecht | ~100K | 0.68× | |
| 12 | Zeeland | ~20K | 0.39× |
The strongest cross-interests of the NRC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Henry Cavill | Movies & TV | 3.35× | ||
| 02 | Online newspaper | News | 3.22× | ||
| 03 | Sustainable clothing | Fashion & Accessoires | 3.10× | ||
| 04 | Film festival | Movies & TV | 2.49× | ||
| 05 | Career development | Business & Career | 2.17× | ||
| 06 | Auction | Shopping | 1.95× | ||
| 07 | ABN AMRO | Business & Career | 1.87× | ||
| 08 | TV talkshows | Movies & TV | 1.86× | ||
| 09 | Renewable energy | Business & Career | 1.83× | ||
| 10 | Innovation | Business & Career | 1.82× | ||
| 11 | Charitable organization | Politics & Society | 1.78× | ||
| 12 | Organic food | Food & Beverages | 1.76× | ||
| 13 | Airbnb | Travel & Leisure | 1.70× | ||
| 14 | Sustainable energy | Home & Garden | 1.67× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.66× | ||
| 16 | Autoweek | Cars & Mobility | 1.66× | ||
| 17 | Sustainability | Politics & Society | 1.64× | ||
| 18 | Museum | Arts & Culture | 1.60× | ||
| 19 | Canada | Travel & Leisure | 1.55× | ||
| 20 | Contemporary art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.86× | |
| Career Orientation | POWER | 1.84× | |
| Early Adopter Mentality | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Pet Ownership | JOY | 0.93× | |
| Extroversion | THRILL | 0.97× |
NRC has an estimated audience of 2,163,157 people in Netherlands, concentrated in Zuid-Holland and North Holland.
60.5% of NRC fans are female, 39.5% are male, with an average age of 41.8 years.
NRC fans show strongest brand affinity for Online newspaper (3.22×), ABN AMRO (1.87×), and Airbnb (1.7×) over the country average.
NRC fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~600K), and Gelderland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond NRC itself, the audience over-indexes on ABN AMRO (1.87×), Airbnb (1.7×), Canada (1.55×), and Charitable organization (1.78×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for NRC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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