Sustainability Audience in Italy
Sustainability has an estimated audience of 9,821,986 people in Italy. 53.9% are female, 46.1% are male, average age 40.1. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Solidarity, Renewable energy, Sustainable energy, Environmentalism, Activism.
The average Sustainability fan in Italy is 40.1 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Solidarity, Renewable energy, Sustainable energy, with strongest over-indexing on Solidarity (1.86× the country average). Demographically, the Sustainability audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Sustainability fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.1 |
| Estimated audience size | 9,821,986 |
Audience persona
The typical Sustainability fan in Italy is balanced, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Solidarity.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,548,926 | 1.47× |
| Lazio | 1,372,861 | 1.14× |
| Campania | 1,231,210 | 1.12× |
| Veneto | 963,813 | 1.24× |
| Emilia-Romagna | 948,175 | 1.18× |
| Piedmont | 815,879 | 1.12× |
| Tuscany | 811,829 | 1.25× |
| Sicilia | 769,394 | 0.9× |
| Puglia | 716,625 | 1.06× |
| Abruzzo | 296,275 | 1.37× |
| Calabria | 227,642 | 0.76× |
| Marche | 225,955 | 0.92× |
| Trentino-Alto Adige/Südtirol | 223,451 | 1.2× |
| Sardinia | 210,167 | 0.76× |
| Friuli-Venezia Giulia | 193,752 | 1.05× |
| Liguria | 181,428 | 0.66× |
| Umbria | 131,483 | 0.83× |
| Basilicata | 63,118 | 0.7× |
| Molise | 35,379 | 0.76× |
| Aosta Valley | 12,621 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solidarity | 1.86× | Politics & Society |
| Renewable energy | 1.75× | Business & Career |
| Sustainable energy | 1.77× | Home & Garden |
| Environmentalism | 1.78× | Politics & Society |
| Activism | 1.54× | Politics & Society |
| Efficient energy use | 1.97× | Technology & Electronics |
| Charity and causes | 1.51× | Business & Career |
| Recycling | 1.7× | Home & Garden |
| Sustainable living | 2.26× | Home & Garden |
| Organic product | 1.54× | Food & Beverages |
| il Post | 1.61× | News |
| Solar panel | 1.98× | Home & Garden |
| Charitable organization | 1.55× | Politics & Society |
| Landscape design | 1.59× | Business & Career |
| Sustainable fashion | 2.23× | Fashion & Accessoires |
| Photovoltaics | 1.89× | Home & Garden |
| Home décor products | 1.57× | Home & Garden |
| Fundraising | 1.53× | Business & Career |
| Non-governmental organization | 1.57× | Politics & Society |
| Sewing machine | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Community Orientation | OPEN | 1.41 |
| Indulgence | JOY | 1.32 |
| Luxury Orientation | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.19 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
See Sustainability audiences in other countries
More Politics & Society audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Sustainability have in Italy?
Sustainability has an estimated audience of 9,821,986 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Sustainability fans?
53.9% of Sustainability fans are female, 46.1% are male, with an average age of 40.1 years.
Which brands do Sustainability fans like most?
Sustainability fans show strongest brand affinity for Solidarity (1.86×), Renewable energy (1.75×), and Sustainable energy (1.77×) over the country average.
Where do Sustainability fans live in Italy?
Sustainability fans in Italy are most concentrated in Lombardy (reach 2,548,926), Lazio (reach 1,372,861), and Campania (reach 1,231,210). These three regions account for the largest share of the active audience.
What other brands do Sustainability fans also like?
Beyond Sustainability itself, the audience over-indexes on Renewable energy (1.75×), Sustainable energy (1.77×), Environmentalism (1.78×), and Activism (1.54×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.