A data profile of the people who buy, follow and care about Sustainability in Argentina — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 1,356,969 people in Argentina.
Sustainability has an estimated audience of 1,356,969 people in Argentina. 61.5% are female, 38.5% are male, average age 41.5. Top brand affinities: Environmentalism, Recycling, Jazmín Chebar, Ethical consumerism, Succulent plant.
Top brand affinities include Environmentalism, Recycling, Jazmín Chebar, with strongest over-indexing on Environmentalism (1.83× the country average).
Demographically, the Sustainability audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Patriotism.
The typical Sustainability fan in Argentina is more female, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Environmentalism.
The key figures that characterise the Sustainability profile in Argentina.
61.5% are female, 38.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 41.5 |
| Estimated audience size | 1,356,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Sustainability audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ethical consumerism | Shopping | 2.14× | ||
| 02 | Sustainable living | Home & Garden | 2.14× | ||
| 03 | Landfill | Home & Garden | 2.13× | ||
| 04 | Reuse | Home & Garden | 2.02× | ||
| 05 | Sustainable agriculture | Home & Garden | 1.90× | ||
| 06 | Houseplant | Home & Garden | 1.84× | ||
| 07 | Environmentalism | Politics & Society | 1.83× | ||
| 08 | Sustainable architecture | Home & Garden | 1.83× | ||
| 09 | Recycling | Home & Garden | 1.69× | ||
| 10 | Renewable energy | Business & Career | 1.68× | ||
| 11 | Succulent plant | Home & Garden | 1.63× | ||
| 12 | Landscape design | Business & Career | 1.61× | ||
| 13 | Flower bouquet | Home & Garden | 1.58× | ||
| 14 | Landscaping | Home & Garden | 1.58× | ||
| 15 | Knitting needle | Fashion & Accessoires | 1.58× | ||
| 16 | Cher | Music & Radio | 1.57× | ||
| 17 | Jazmín Chebar | Fashion & Accessoires | 1.55× | ||
| 18 | Candle | Home & Garden | 1.55× | ||
| 19 | Home Decoration & Design | Home & Garden | 1.54× | ||
| 20 | Sewing machine | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.09× | |
| Patriotism | CONSERVATISM | 1.05× | |
| Indulgence | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Sports Activity | POWER | 0.90× | |
| Design Affinity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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