A data profile of the people who buy, follow and care about Sustainability in Ireland — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 965,250 people in Ireland.
Sustainability has an estimated audience of 965,250 people in Ireland. 60.5% are female, 39.5% are male, average age 42.2. Top brand affinities: Sustainable living, Environmentalism, Sustainable products, Ethical consumerism, Sustainable design.
Top brand affinities include Sustainable living, Environmentalism, Sustainable products, with strongest over-indexing on Sustainable living (1.97× the country average).
Demographically, the Sustainability audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Sustainability fan in Ireland is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Sustainable living.
The key figures that characterise the Sustainability profile in Ireland.
60.5% are female, 39.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 42.2 |
| Estimated audience size | 965,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Sustainability audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable design | Business & Career | 2.02× | ||
| 02 | Sustainable products | Politics & Society | 1.98× | ||
| 03 | Sustainable living | Home & Garden | 1.97× | ||
| 04 | Ethical consumerism | Shopping | 1.97× | ||
| 05 | Environmentalism | Politics & Society | 1.76× | ||
| 06 | Soulbottles | Home & Garden | 1.76× | ||
| 07 | Zero waste | Home & Garden | 1.75× | ||
| 08 | Natural foods | Food & Beverages | 1.65× | ||
| 09 | Intentional living | Health | 1.60× | ||
| 10 | Reuse | Home & Garden | 1.55× | ||
| 11 | Plastic pollution | Politics & Society | 1.55× | ||
| 12 | Klean Kanteen | Home & Garden | 1.55× | ||
| 13 | Codecheck | Home & Garden | 1.55× | ||
| 14 | Annemarie Börlind | Beauty & Wellness | 1.55× | ||
| 15 | Werkhaus | Home & Garden | 1.55× | ||
| 16 | Landfill | Home & Garden | 1.54× | ||
| 17 | Superfood | Food & Beverages | 1.52× | ||
| 18 | Sustainable fashion | Fashion & Accessoires | 1.51× | ||
| 19 | Team7 | Home & Garden | 1.51× | ||
| 20 | Loods5 | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.02× | |
| Travelling | THRILL | 0.98× | |
| Need for Security | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Design Affinity | PREMIUM | 0.94× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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