A data profile of the people who buy, follow and care about Sustainability in Portugal — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 2,088,079 people in Portugal.
The average Sustainability fan in Portugal is 44.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Environmentalism, Ethical consumerism, Sustainable living, with strongest over-indexing on Environmentalism (1.57× the country average).
Demographically, the Sustainability audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sustainability fan in Portugal is more female, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Environmentalism.
The key figures that characterise the Sustainability profile in Portugal.
56.6% are female, 43.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.1 |
| Estimated audience size | 2,088,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Sustainability audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
Where the Sustainability audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.75× | |
| 02 | Porto District | ~600K | 1.35× | |
| 03 | Santarém District | ~100K | 1.35× | |
| 04 | Aveiro District | ~200K | 1.23× | |
| 05 | Coimbra District | ~100K | 1.13× | |
| 06 | Setúbal District | ~300K | 1.11× | |
| 07 | Braga District | ~200K | 1.09× | |
| 08 | Faro District | ~100K | 1.00× | |
| 09 | Bragança District | ~20K | 0.99× | |
| 10 | Portalegre District | ~20K | 0.99× | |
| 11 | Viseu District | ~70K | 0.98× | |
| 12 | Castelo Branco District | ~40K | 0.98× | |
| 13 | Vila Real District | ~40K | 0.98× | |
| 14 | Évora District | ~40K | 0.98× | |
| 15 | Guarda District | ~30K | 0.98× | |
| 16 | Leiria District | ~100K | 0.97× | |
| 17 | Beja District | ~30K | 0.97× | |
| 18 | Madeira | ~60K | 0.95× | |
| 19 | Azores | ~50K | 0.95× | |
| 20 | Viana do Castelo District | ~50K | 0.94× |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Circular economy | Business & Career | 1.84× | ||
| 02 | Ethical consumerism | Shopping | 1.76× | ||
| 03 | Sustainable products | Politics & Society | 1.72× | ||
| 04 | Plastic pollution | Politics & Society | 1.69× | ||
| 05 | Zero waste | Home & Garden | 1.67× | ||
| 06 | Sustainable living | Home & Garden | 1.65× | ||
| 07 | Reuse | Home & Garden | 1.63× | ||
| 08 | Landfill | Home & Garden | 1.61× | ||
| 09 | Agroecology | Home & Garden | 1.61× | ||
| 10 | Sustainable fashion | Fashion & Accessoires | 1.60× | ||
| 11 | Sustainable Development Goals | Politics & Society | 1.60× | ||
| 12 | Environmental protection | Politics & Society | 1.58× | ||
| 13 | Environmentalism | Politics & Society | 1.57× | ||
| 14 | Sustainable architecture | Home & Garden | 1.57× | ||
| 15 | Sustainable design | Business & Career | 1.56× | ||
| 16 | Environmentalist | Politics & Society | 1.56× | ||
| 17 | Conservation (ethic) | Politics & Society | 1.53× | ||
| 18 | Greta Thunberg | Politics & Society | 1.52× | ||
| 19 | Sustainable development | Politics & Society | 1.52× | ||
| 20 | Pollution | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.29× | |
| Creativity | OPEN | 1.13× | |
| Mindfulness | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.82× | |
| Need for Security | CONSERVATISM | 0.83× |
Sustainability has an estimated audience of 2,088,079 people in Portugal, concentrated in Lisbon District and Porto District.
56.6% of Sustainability fans are female, 43.4% are male, with an average age of 44.1 years.
Sustainability fans show strongest brand affinity for Environmentalism (1.57×), Ethical consumerism (1.76×), and Sustainable living (1.65×) over the country average.
Sustainability fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sustainability itself, the audience over-indexes on Ethical consumerism (1.76×), Sustainable living (1.65×), Sustainable products (1.72×), and Sustainable fashion (1.6×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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