A data profile of the people who buy, follow and care about Sustainability in Belgium — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 1,470,924 people in Belgium.
The average Sustainability fan in Belgium is 42.2 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Home repair, Sustainable energy, Home Interior Design, with strongest over-indexing on Home repair (1.85× the country average).
Demographically, the Sustainability audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Sustainability fan in Belgium is more female, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home repair.
The key figures that characterise the Sustainability profile in Belgium.
57.2% are female, 42.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.2 |
| Estimated audience size | 1,470,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Sustainability audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
Where the Sustainability audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.71× | |
| 02 | Flemish Brabant | ~200K | 1.44× | |
| 03 | East Flanders | ~200K | 1.43× | |
| 04 | Antwerp | ~200K | 1.26× | |
| 05 | West Flanders | ~100K | 1.11× | |
| 06 | Limburg | ~70K | 1.06× | |
| 07 | Walloon Brabant | ~40K | 0.97× | |
| 08 | Luxembourg | ~30K | 0.84× | |
| 09 | Province of Namur | ~50K | 0.78× | |
| 10 | Liege | ~90K | 0.72× | |
| 11 | Hainaut | ~100K | 0.65× |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zero waste | Home & Garden | 2.05× | ||
| 02 | Sustainable living | Home & Garden | 1.90× | ||
| 03 | Sustainable products | Politics & Society | 1.90× | ||
| 04 | Home repair | Home & Garden | 1.85× | ||
| 05 | Home Interior Design | Home & Garden | 1.84× | ||
| 06 | Snacking | Food & Beverages | 1.83× | ||
| 07 | Sustainable energy | Home & Garden | 1.80× | ||
| 08 | Green building | Home & Garden | 1.77× | ||
| 09 | Le Figaro | News | 1.76× | ||
| 10 | Starter home | Home & Garden | 1.75× | ||
| 11 | Expensive Taste | Business & Career | 1.75× | ||
| 12 | Bedroom furniture | Home & Garden | 1.73× | ||
| 13 | Environmentalism | Politics & Society | 1.71× | ||
| 14 | Home Interiors | Home & Garden | 1.71× | ||
| 15 | Web development | Business & Career | 1.65× | ||
| 16 | Travel Adventures | Travel & Leisure | 1.60× | ||
| 17 | Efficient energy use | Technology & Electronics | 1.58× | ||
| 18 | Mindfulness | Health | 1.57× | ||
| 19 | Renewable energy | Business & Career | 1.52× | ||
| 20 | Organic product | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.31× | |
| Patriotism | CONSERVATISM | 1.16× | |
| Design Affinity | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Travelling | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.86× |
Sustainability has an estimated audience of 1,470,924 people in Belgium, concentrated in East Flanders and Antwerp.
57.2% of Sustainability fans are female, 42.8% are male, with an average age of 42.2 years.
Sustainability fans show strongest brand affinity for Home repair (1.85×), Sustainable energy (1.8×), and Home Interior Design (1.84×) over the country average.
Sustainability fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sustainability itself, the audience over-indexes on Sustainable energy (1.8×), Home Interior Design (1.84×), Starter home (1.75×), and Le Figaro (1.76×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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