A data profile of the people who buy, follow and care about Sustainability in Denmark — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 1,606,123 people in Denmark.
Sustainability has an estimated audience of 1,606,123 people in Denmark. 61.2% are female, 38.8% are male, average age 43.1. Top brand affinities: E-box, Home Interior Design, Decoration, COS, Knitting pattern.
Top brand affinities include E-box, Home Interior Design, Decoration, with strongest over-indexing on E-box (1.55× the country average).
Demographically, the Sustainability audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Sustainability fan in Denmark is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for E-box.
The key figures that characterise the Sustainability profile in Denmark.
61.2% are female, 38.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 43.1 |
| Estimated audience size | 1,606,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Sustainability audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epigenetics | Health | 2.36× | ||
| 02 | Hand washing | Home & Garden | 2.16× | ||
| 03 | Tablecloth | Home & Garden | 2.06× | ||
| 04 | Home Decoration & Design | Home & Garden | 1.98× | ||
| 05 | COS | Shopping | 1.91× | ||
| 06 | Design & Interior | Home & Garden | 1.85× | ||
| 07 | Microwave oven | Home & Garden | 1.75× | ||
| 08 | Decoration | Home & Garden | 1.73× | ||
| 09 | Risk management | Business & Career | 1.73× | ||
| 10 | Home Interior Design | Home & Garden | 1.72× | ||
| 11 | Ravelry | Internet & Social Media | 1.68× | ||
| 12 | Children's music | Music & Radio | 1.68× | ||
| 13 | Interior designs | Home & Garden | 1.68× | ||
| 14 | Karen Blixen | Literature | 1.67× | ||
| 15 | Kitchen utensil | Home & Garden | 1.63× | ||
| 16 | Picture book | Literature | 1.63× | ||
| 17 | Knitting pattern | Fashion & Accessoires | 1.62× | ||
| 18 | Sustainable fashion | Fashion & Accessoires | 1.58× | ||
| 19 | E-box | Health | 1.55× | ||
| 20 | Dagbladet Information | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Urban Lifestyle | OPEN | 1.45× | |
| Luxury Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.72× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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