A data profile of the people who buy, follow and care about Sustainability in Sweden — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 2,592,389 people in Sweden.
Sustainability has an estimated audience of 2,592,389 people in Sweden. 60.3% are female, 39.7% are male, average age 43.7. Top brand affinities: Sustainable clothing, Gudrun Sjödén Scandinavia, Compost, Operation Smile, Environmental organization.
Top brand affinities include Sustainable clothing, Gudrun Sjödén Scandinavia, Compost, with strongest over-indexing on Sustainable clothing (1.56× the country average).
Demographically, the Sustainability audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.
The typical Sustainability fan in Sweden is more female, around 43.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sustainable clothing.
The key figures that characterise the Sustainability profile in Sweden.
60.3% are female, 39.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 43.7 |
| Estimated audience size | 2,592,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Sustainability audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gudrun Sjödén Scandinavia | Topic | 2.11× | ||
| 02 | Gudrun Sjödén | Fashion & Accessoires | 2.03× | ||
| 03 | Raised-bed gardening | Home & Garden | 1.76× | ||
| 04 | Alpaca fiber | Fashion & Accessoires | 1.66× | ||
| 05 | Deforestation | Politics & Society | 1.59× | ||
| 06 | Sustainability science | Politics & Society | 1.58× | ||
| 07 | Compost | Home & Garden | 1.57× | ||
| 08 | Sustainable clothing | Fashion & Accessoires | 1.56× | ||
| 09 | Operation Smile | Health | 1.54× | ||
| 10 | Seabed | Travel & Leisure | 1.53× | ||
| 11 | Environmental organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.06× | |
| Healthy Lifestyle | BALANCE | 1.01× | |
| Social Media Usage | JOY | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.60× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Design Affinity | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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