A data profile of the people who buy, follow and care about Sustainability in Finland — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 945,179 people in Finland.
Sustainability has an estimated audience of 945,179 people in Finland. 65.2% are female, 34.8% are male, average age 42.9. Top brand affinities: Summer house, Old age, Ethical consumerism, Pension, Rural area.
Top brand affinities include Summer house, Old age, Ethical consumerism, with strongest over-indexing on Summer house (1.5× the country average).
Demographically, the Sustainability audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Sustainability fan in Finland is more female, around 42.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Summer house.
The key figures that characterise the Sustainability profile in Finland.
65.2% are female, 34.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 42.9 |
| Estimated audience size | 945,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Sustainability audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alpaca fiber | Fashion & Accessoires | 2.17× | ||
| 02 | Ethical consumerism | Shopping | 1.86× | ||
| 03 | Textile industry | Fashion & Accessoires | 1.86× | ||
| 04 | Gudrun Sjödén | Fashion & Accessoires | 1.68× | ||
| 05 | Old age | Politics & Society | 1.67× | ||
| 06 | Social class | Politics & Society | 1.65× | ||
| 07 | Tunic | Fashion & Accessoires | 1.64× | ||
| 08 | Plastic recycling | Politics & Society | 1.61× | ||
| 09 | Organic cotton | Fashion & Accessoires | 1.60× | ||
| 10 | Kotivinkki | News | 1.56× | ||
| 11 | Sustainable design | Business & Career | 1.54× | ||
| 12 | Solidarity | Politics & Society | 1.54× | ||
| 13 | Sustainable products | Politics & Society | 1.53× | ||
| 14 | Joint | Health | 1.52× | ||
| 15 | Divorce | Kids & Family | 1.52× | ||
| 16 | Sitra | Travel & Leisure | 1.52× | ||
| 17 | Pension | Business & Career | 1.51× | ||
| 18 | Rural area | Travel & Leisure | 1.51× | ||
| 19 | Summer house | Travel & Leisure | 1.50× | ||
| 20 | Patient | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.36× | |
| Need for Security | CONSERVATISM | 1.13× | |
| Design Affinity | PREMIUM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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