A data profile of the people who buy, follow and care about Boozt in Norway — modelled from more than twelve digital signal sources. Boozt has an estimated audience of 1,031,135 people in Norway.
Boozt has an estimated audience of 1,031,135 people in Norway. 73.0% are female, 27.0% are male, average age 40.6. Top brand affinities: Drop shipping, Biltema, Air Jordan, Flower, Lindex.
Top brand affinities include Drop shipping, Biltema, Air Jordan, with strongest over-indexing on Drop shipping (4.0× the country average).
Demographically, the Boozt audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Boozt fan in Norway is more female, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Drop shipping.
The key figures that characterise the Boozt profile in Norway.
73.0% are female, 27.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 40.6 |
| Estimated audience size | 1,031,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
The strongest cross-interests of the Boozt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air Jordan | Fashion & Accessoires | 14.89× | ||
| 02 | Stone Island | Fashion & Accessoires | 6.78× | ||
| 03 | Secret Escapes | Travel & Leisure | 5.97× | ||
| 04 | Allegro (auction website) | Shopping | 4.73× | ||
| 05 | Drop shipping | Shopping | 4.00× | ||
| 06 | Primark | Shopping | 3.47× | ||
| 07 | Natural skin care | Beauty & Wellness | 2.71× | ||
| 08 | Luxury real estate | Business & Career | 2.29× | ||
| 09 | Lindex | Fashion & Accessoires | 2.23× | ||
| 10 | KappAhl | Fashion & Accessoires | 2.02× | ||
| 11 | Flower | Home & Garden | 1.99× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.97× | ||
| 13 | Skirt | Fashion & Accessoires | 1.88× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.86× | ||
| 15 | Weaving | Fashion & Accessoires | 1.86× | ||
| 16 | Sportswear (activewear) | Fashion & Accessoires | 1.76× | ||
| 17 | Hobby | Home & Garden | 1.74× | ||
| 18 | Crochet | Home & Garden | 1.72× | ||
| 19 | Biltema | Business & Career | 1.70× | ||
| 20 | JYSK | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.43× | |
| Design Affinity | PREMIUM | 1.43× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.79× | |
| Convenience Orientation | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Boozt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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