Boozt Audience in Germany
Boozt has an estimated audience of 296,455 people in Germany. 69.0% are female, 31.0% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Information sensitivity, Figure painting (hobby).
The average Boozt fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (2.16× the country average). Demographically, the Boozt audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Creativity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fashion
Demographics of Boozt fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 36.5 |
| Estimated audience size | 296,455 |
Audience persona
The typical Boozt fan in Germany is more female, around 36.5 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,477 | 1.12× |
| Bayern | 46,982 | 0.99× |
| Baden-Württemberg | 40,758 | 1.01× |
| Niedersachsen | 33,374 | 1.16× |
| Hessen | 22,721 | 1.01× |
| Berlin | 15,936 | 1.2× |
| Schleswig-Holstein | 15,410 | 1.45× |
| Rheinland-Pfalz | 11,930 | 0.8× |
| Sachsen | 11,345 | 0.78× |
| Hamburg | 10,021 | 1.5× |
| Brandenburg | 7,894 | 0.86× |
| Mecklenburg-Vorpommern | 5,626 | 0.99× |
| Thüringen | 5,016 | 0.66× |
| Sachsen-Anhalt | 4,846 | 0.63× |
| Bremen | 3,113 | 1.23× |
| Saarland | 2,256 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.16× | Shopping |
| Gil Ofarim | 2.57× | Music & Radio |
| Home Office | 1.63× | Business & Career |
| Information sensitivity | 4.39× | Technology & Electronics |
| Figure painting (hobby) | 2.6× | Arts & Culture |
| Home Delivery | 1.69× | Food & Beverages |
| Bank account | 1.7× | Business & Career |
| Buddy – The Buddy Holly Story | 2.68× | Music & Radio |
| Hatten | 2.82× | Travel & Leisure |
| Headhunters (film) | 2.34× | Movies & TV |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
| Gloria | 2.3× | Music & Radio |
| Fantasy Earth: Zero | 3.1× | Games |
| Cachorro | 1.64× | Pets & Animals |
| Building insulation | 2.01× | Home & Garden |
| Picnic | 1.64× | Kids & Family |
| San Gil | 1.71× | Travel & Leisure |
| Celtic mythology | 2.13× | Arts & Culture |
| Liberace | 2.42× | Music & Radio |
| Homesteading | 2.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
| Design Affinity | PREMIUM | 1.17 |
| Individualism | JOY | 1.07 |
| Sports Activity | POWER | 1.06 |
| Sustainability | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 39.7% |
| Denmark | 24.1% |
| Finland | 13.2% |
See Boozt audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Boozt have in Germany?
Boozt has an estimated audience of 296,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boozt fans?
69.0% of Boozt fans are female, 31.0% are male, with an average age of 36.5 years.
Which brands do Boozt fans like most?
Boozt fans show strongest brand affinity for Rossmann (2.16×), Gil Ofarim (2.57×), and Home Office (1.63×) over the country average.
Where do Boozt fans live in Germany?
Boozt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,477), Bayern (reach 46,982), and Baden-Württemberg (reach 40,758). These three regions account for the largest share of the active audience.
What other brands do Boozt fans also like?
Beyond Boozt itself, the audience over-indexes on Gil Ofarim (2.57×), Home Office (1.63×), Information sensitivity (4.39×), and Figure painting (hobby) (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boozt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.