A data profile of the people who buy, follow and care about Boozt in Finland — modelled from more than twelve digital signal sources. Boozt has an estimated audience of 1,499,751 people in Finland.
Boozt has an estimated audience of 1,499,751 people in Finland. 74.5% are female, 25.5% are male, average age 39.7. Top brand affinities: Helsinki, Gina Tricot, Lindex, Flower, Intersport.
Top brand affinities include Helsinki, Gina Tricot, Lindex, with strongest over-indexing on Helsinki (1.53× the country average).
Demographically, the Boozt audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Boozt fan in Finland is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Helsinki.
The key figures that characterise the Boozt profile in Finland.
74.5% are female, 25.5% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 39.7 |
| Estimated audience size | 1,499,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
The strongest cross-interests of the Boozt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ray-Ban | Fashion & Accessoires | 6.01× | ||
| 02 | Bonprix | Shopping | 3.19× | ||
| 03 | Home Renovations | Home & Garden | 2.86× | ||
| 04 | Primark | Shopping | 2.75× | ||
| 05 | Luxury real estate | Business & Career | 2.46× | ||
| 06 | Weaving | Fashion & Accessoires | 2.36× | ||
| 07 | Lindex | Fashion & Accessoires | 2.33× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 2.22× | ||
| 09 | Doughnut | Food & Beverages | 2.13× | ||
| 10 | Lunch | Food & Beverages | 2.02× | ||
| 11 | Weather | Home & Garden | 1.97× | ||
| 12 | Flower | Home & Garden | 1.96× | ||
| 13 | Scandinavia | Travel & Leisure | 1.89× | ||
| 14 | Swimming pool | Sports | 1.89× | ||
| 15 | Snapchat | Internet & Social Media | 1.84× | ||
| 16 | Ryanair | Travel & Leisure | 1.81× | ||
| 17 | Intersport | Shopping | 1.69× | ||
| 18 | Local food | Food & Beverages | 1.60× | ||
| 19 | Helsinki | Travel & Leisure | 1.53× | ||
| 20 | Stockmann | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.45× | |
| Luxury Orientation | PREMIUM | 1.32× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Convenience Orientation | PREMIUM | 0.81× | |
| Spirituality | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Boozt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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