Rascasse Audience Intelligence

Oysho Target Market in Poland

A data profile of the people who buy, follow and care about Oysho in Poland — modelled from more than twelve digital signal sources. Oysho has an estimated audience of 1,412,555 people in Poland.

#2among Lingerie in Poland
#110among Brand in Poland
#70in Fashion & Accessoires

Oysho has an estimated audience of 1,412,555 people in Poland. 76.9% are female, 23.1% are male, average age 33.7. Top brand affinities: Wirtualna Polska, Pepco, Dresses, Skirt, Mango.

Top brand affinities include Wirtualna Polska, Pepco, Dresses, with strongest over-indexing on Wirtualna Polska (4.33× the country average).

Demographically, the Oysho audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

The typical Oysho fan in Poland is more female, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wirtualna Polska.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Oysho profile in Poland.

Audience size
1.4M
in Poland
Gender
76.9%♀
23.1% male
Age
33.7
average years
Country rank
#1149
Brand in Poland
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oysho

76.9% are female, 23.1% are male, average age 33.7.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Oysho audience in Poland
MetricValue
Female76.9%
Male23.1%
Average age33.7
Estimated audience size1,412,555
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Oysho audience in Poland
Age bracketShare%
16-1928%
20-2928%
30-3921%
40-4915%
50+8%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Oysho audience comes from Poland.

Worldwide audience distribution share by country for Oysho
CountryShare
Spain19.7%
Italy9.7%
Germany7.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oysho audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oysho audience
#·InterestCategoryAffinity×
01Wirtualna PolskaNews4.33×
02MangoShopping4.15×
03BikiniFashion & Accessoires3.50×
04LingerieFashion & Accessoires3.02×
05StradivariusShopping3.01×
06SkirtFashion & Accessoires2.68×
07PepcoFashion & Accessoires2.58×
08BlouseFashion & Accessoires2.52×
09HandbagsFashion & Accessoires2.36×
10Children's clothingFashion & Accessoires2.33×
11DressesFashion & Accessoires2.19×
12TrousersFashion & Accessoires2.13×
13Men's clothingFashion & Accessoires2.09×
14CouponsShopping1.98×
15Discount storesShopping1.93×
16FragrancesBeauty & Wellness1.91×
17FootwearFashion & Accessoires1.81×
18WomanKids & Family1.80×
19IKEAHome & Garden1.68×
20SpasBeauty & Wellness1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oysho audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oysho audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.79×
IndividualismJOY1.52×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oysho audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.60×
DIY MentalityTHRILL0.73×
Urban LifestyleOPEN0.84×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Oysho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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