Rascasse Audience Intelligence

Bershka Target Market in Poland

A data profile of the people who buy, follow and care about Bershka in Poland — modelled from more than twelve digital signal sources. Bershka has an estimated audience of 1,920,117 people in Poland.

#80among Brand in Poland
#42in Shopping

Bershka has an estimated audience of 1,920,117 people in Poland. 82.2% are female, 17.8% are male, average age 35.6. Top brand affinities: Pepco, Women's clothing, Lidl, Dresses, Castorama.

Top brand affinities include Pepco, Women's clothing, Lidl, with strongest over-indexing on Pepco (1.7× the country average).

Demographically, the Bershka audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Individualism, Patriotism.

The typical Bershka fan in Poland is more female, around 35.6 years old, with strong Individualism tendencies and a notable affinity for Pepco.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Bershka profile in Poland.

Audience size
1.9M
in Poland
Gender
82.2%♀
17.8% male
Age
35.6
average years
Country rank
#744
Brand in Poland
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bershka

82.2% are female, 17.8% are male, average age 35.6.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for Bershka audience in Poland
MetricValue
Female82.2%
Male17.8%
Average age35.6
Estimated audience size1,920,117
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Bershka audience in Poland
Age bracketShare%
16-1921%
20-2927%
30-3925%
40-4918%
50+9%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Bershka audience comes from Poland.

Worldwide audience distribution share by country for Bershka
CountryShare
Italy10.2%
Spain9.1%
Germany7.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bershka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bershka audience
#·InterestCategoryAffinity×
01MangoShopping2.33×
02StradivariusShopping2.13×
03RossmannShopping1.95×
04SkirtFashion & Accessoires1.80×
05PedicureBeauty & Wellness1.80×
06SephoraShopping1.78×
07ZaraShopping1.75×
08BlouseFashion & Accessoires1.74×
09H&MShopping1.71×
10Permanent makeupBeauty & Wellness1.71×
11PepcoFashion & Accessoires1.70×
12LidlShopping1.66×
13DressesFashion & Accessoires1.56×
14Women's clothingFashion & Accessoires1.54×
15SmykShopping1.54×
16PUDELEKNews1.54×
17Children's clothingFashion & Accessoires1.51×
18Leroy MerlinShopping1.51×
19CastoramaShopping1.50×
20InfantKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bershka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bershka audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.81×
PatriotismCONSERVATISM1.68×
Early Adopter MentalityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bershka audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.58×
Urban LifestyleOPEN0.66×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Bershka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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