A data profile of the people who buy, follow and care about Leroy Merlin in Poland — modelled from more than twelve digital signal sources. Leroy Merlin has an estimated audience of 3,641,408 people in Poland.
Leroy Merlin has an estimated audience of 3,641,408 people in Poland. 68.1% are female, 31.9% are male, average age 39.4. Top brand affinities: Castorama, Pepco, IKEA, Kaufland, Garden.
Top brand affinities include Castorama, Pepco, IKEA, with strongest over-indexing on Castorama (1.85× the country average).
Demographically, the Leroy Merlin audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Leroy Merlin fan in Poland is more female, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Castorama.
The key figures that characterise the Leroy Merlin profile in Poland.
68.1% are female, 31.9% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 39.4 |
| Estimated audience size | 3,641,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 18% |
The strongest cross-interests of the Leroy Merlin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rossmann | Shopping | 1.88× | ||
| 02 | Castorama | Shopping | 1.85× | ||
| 03 | Manicure | Beauty & Wellness | 1.75× | ||
| 04 | Sephora | Shopping | 1.72× | ||
| 05 | Pepco | Fashion & Accessoires | 1.71× | ||
| 06 | Undergarment | Fashion & Accessoires | 1.70× | ||
| 07 | PUDELEK | News | 1.70× | ||
| 08 | Finland | Travel & Leisure | 1.69× | ||
| 09 | JYSK | Home & Garden | 1.67× | ||
| 10 | Lego | Kids & Family | 1.65× | ||
| 11 | Childhood | Kids & Family | 1.64× | ||
| 12 | Parent | Kids & Family | 1.63× | ||
| 13 | Kaufland | Shopping | 1.61× | ||
| 14 | H&M | Shopping | 1.55× | ||
| 15 | Swimming | Sports | 1.55× | ||
| 16 | Skirt | Fashion & Accessoires | 1.54× | ||
| 17 | Flower | Home & Garden | 1.53× | ||
| 18 | Smyk | Shopping | 1.53× | ||
| 19 | IKEA | Home & Garden | 1.50× | ||
| 20 | Garden | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.31× | |
| Individualism | JOY | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.87× | |
| Quality Awareness | PREMIUM | 0.91× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Leroy Merlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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