Rascasse Audience Intelligence

JYSK Target Market in Poland

A data profile of the people who buy, follow and care about JYSK in Poland — modelled from more than twelve digital signal sources. JYSK has an estimated audience of 3,564,098 people in Poland.

#2among Furniture in Poland
#35among Brand in Poland
#19in Home & Garden

JYSK has an estimated audience of 3,564,098 people in Poland. 71.3% are female, 28.7% are male, average age 38.4. Top brand affinities: IKEA, Pepco, Skirt, Blouse, Leroy Merlin.

Top brand affinities include IKEA, Pepco, Skirt, with strongest over-indexing on IKEA (1.61× the country average).

Demographically, the JYSK audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Individualism, Patriotism.

The typical JYSK fan in Poland is more female, around 38.4 years old, with strong Individualism tendencies and a notable affinity for IKEA.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the JYSK profile in Poland.

Audience size
3.6M
in Poland
Gender
71.3%♀
28.7% male
Age
38.4
average years
Country rank
#321
Brand in Poland
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JYSK

71.3% are female, 28.7% are male, average age 38.4.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for JYSK audience in Poland
MetricValue
Female71.3%
Male28.7%
Average age38.4
Estimated audience size3,564,098
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the JYSK audience in Poland
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4919%
50+18%
Fig. 04

Worldwide distribution

7.2%

of the worldwide JYSK audience comes from Poland.

Worldwide audience distribution share by country for JYSK
CountryShare
Germany16.3%
Poland7.2%
Spain6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JYSK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JYSK audience
#·InterestCategoryAffinity×
01PepcoFashion & Accessoires1.73×
02BabywearingKids & Family1.70×
03Zara HomeHome & Garden1.62×
04IKEAHome & Garden1.61×
05SkirtFashion & Accessoires1.59×
06Leroy MerlinShopping1.58×
07Cardigan (sweater)Fashion & Accessoires1.57×
08NightwearFashion & Accessoires1.57×
09DeeZeeFashion & Accessoires1.56×
10Child developmentBusiness & Career1.55×
11Bohemian styleFashion & Accessoires1.55×
12BlouseFashion & Accessoires1.54×
13Long LashesBeauty & Wellness1.54×
14CalzedoniaFashion & Accessoires1.54×
15BonprixShopping1.53×
16HosieryFashion & Accessoires1.53×
17Zalando LoungeShopping1.53×
18ShellacBeauty & Wellness1.52×
19CurtainHome & Garden1.52×
20Pre-kindergartenKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JYSK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JYSK audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.41×
PatriotismCONSERVATISM1.21×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JYSK audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.72×
Social Media UsageJOY0.78×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for JYSK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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