A data profile of the people who buy, follow and care about Sephora in Poland — modelled from more than twelve digital signal sources. Sephora has an estimated audience of 3,364,988 people in Poland.
Sephora has an estimated audience of 3,364,988 people in Poland. 84.3% are female, 15.7% are male, average age 35.3. Top brand affinities: Skirt, Dresses, Manicure, Notino, Skin care.
Top brand affinities include Skirt, Dresses, Manicure, with strongest over-indexing on Skirt (2.13× the country average).
Demographically, the Sephora audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Sephora fan in Poland is more female, around 35.3 years old, with strong Individualism tendencies and a notable affinity for Skirt.
The key figures that characterise the Sephora profile in Poland.
84.3% are female, 15.7% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 84.3% |
| Male | 15.7% |
| Average age | 35.3 |
| Estimated audience size | 3,364,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Sephora audience comes from Poland.
| Country | Share |
|---|---|
| United States | 32.5% |
| France | 6.1% |
| Italy | 6.0% |
The strongest cross-interests of the Sephora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup brush | Beauty & Wellness | 3.28× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 3.22× | ||
| 03 | Manicure | Beauty & Wellness | 2.50× | ||
| 04 | Nail polish | Beauty & Wellness | 2.50× | ||
| 05 | Nail art | Beauty & Wellness | 2.42× | ||
| 06 | Pedicure | Beauty & Wellness | 2.39× | ||
| 07 | Permanent makeup | Beauty & Wellness | 2.32× | ||
| 08 | Cosmetology | Beauty & Wellness | 2.22× | ||
| 09 | Skirt | Fashion & Accessoires | 2.13× | ||
| 10 | Skin care | Beauty & Wellness | 2.06× | ||
| 11 | Smyk | Shopping | 2.06× | ||
| 12 | Zara | Shopping | 1.95× | ||
| 13 | Blouse | Fashion & Accessoires | 1.88× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.79× | ||
| 15 | H&M | Shopping | 1.79× | ||
| 16 | Handbags | Fashion & Accessoires | 1.76× | ||
| 17 | Notino | Shopping | 1.66× | ||
| 18 | Dresses | Fashion & Accessoires | 1.62× | ||
| 19 | Shopping malls | Shopping | 1.57× | ||
| 20 | Parenting | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.21× | |
| Need for Security | CONSERVATISM | 1.16× | |
| Early Adopter Mentality | POWER | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.50× | |
| Price Sensitivity | PREMIUM | 0.61× | |
| Social Media Usage | JOY | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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