A data profile of the people who buy, follow and care about Swimming in Poland — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 4,465,627 people in Poland.
Swimming has an estimated audience of 4,465,627 people in Poland. 56.7% are female, 43.3% are male, average age 42.4. Top brand affinities: Children's clothing, Weight training, Rossmann, Healthy diet, Road running.
Top brand affinities include Children's clothing, Weight training, Rossmann, with strongest over-indexing on Children's clothing (1.53× the country average).
Demographically, the Swimming audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Swimming fan in Poland is more female, around 42.4 years old, with strong Individualism tendencies and a notable affinity for Children's clothing.
The key figures that characterise the Swimming profile in Poland.
56.7% are female, 43.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.4 |
| Estimated audience size | 4,465,627 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Swimming audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 2.57× | ||
| 02 | Jogging | Sports | 2.03× | ||
| 03 | Road running | Sports | 2.00× | ||
| 04 | Self-esteem | Health | 1.70× | ||
| 05 | Toddler | Kids & Family | 1.67× | ||
| 06 | Swimsuit | Fashion & Accessoires | 1.65× | ||
| 07 | Weight training | Sports | 1.61× | ||
| 08 | Nail polish | Beauty & Wellness | 1.61× | ||
| 09 | Child care | Kids & Family | 1.60× | ||
| 10 | Bikini | Fashion & Accessoires | 1.60× | ||
| 11 | Rossmann | Shopping | 1.59× | ||
| 12 | Cardigan (sweater) | Fashion & Accessoires | 1.58× | ||
| 13 | Self-knowledge (psychology) | Health | 1.56× | ||
| 14 | Healthy diet | Health | 1.55× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 16 | Sweater | Fashion & Accessoires | 1.52× | ||
| 17 | Yoga | Sports | 1.52× | ||
| 18 | Running | Sports | 1.51× | ||
| 19 | Eyelash | Beauty & Wellness | 1.50× | ||
| 20 | Hair conditioner | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.20× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Quality Awareness | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.48× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Design Affinity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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