A data profile of the people who buy, follow and care about Leroy Merlin in France — modelled from more than twelve digital signal sources. Leroy Merlin has an estimated audience of 6,767,119 people in France.
The average Leroy Merlin fan in France is 42.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Nouvelle-Aquitaine.
Top brand affinities include Brico Dépôt, Castorama, Engie, with strongest over-indexing on Brico Dépôt (2.41× the country average).
Demographically, the Leroy Merlin audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Leroy Merlin fan in France is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Leroy Merlin profile in France.
59.3% are female, 40.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 42.3 |
| Estimated audience size | 6,767,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
Where the Leroy Merlin audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~800K | 1.28× | |
| 02 | Centre-Val de Loire | ~300K | 1.18× | |
| 03 | Nouvelle-Aquitaine | ~700K | 1.17× | |
| 04 | Brittany | ~400K | 1.11× | |
| 05 | Pays de la Loire | ~400K | 1.09× | |
| 06 | Normandy | ~400K | 1.07× | |
| 07 | Île-de-France | ~1M | 0.98× | |
| 08 | Occitanie | ~600K | 0.97× | |
| 09 | Provence-Alpes-Côte d'Azur | ~500K | 0.91× | |
| 10 | Corsica | ~30K | 0.89× | |
| 11 | Grand Est | ~500K | 0.84× | |
| 12 | Auvergne-Rhône-Alpes | ~600K | 0.77× | |
| 13 | Bourgogne-Franche-Comté | ~200K | 0.72× |
The strongest cross-interests of the Leroy Merlin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mr. Bricolage | Shopping | 3.33× | ||
| 02 | Sustainable energy | Home & Garden | 3.04× | ||
| 03 | Solar panel | Home & Garden | 2.87× | ||
| 04 | Lapeyre | Home & Garden | 2.65× | ||
| 05 | Maisons du Monde | Home & Garden | 2.54× | ||
| 06 | Brico Dépôt | Shopping | 2.41× | ||
| 07 | Dog food | Pets & Animals | 2.24× | ||
| 08 | Garden furniture | Home & Garden | 2.22× | ||
| 09 | Cat food | Pets & Animals | 2.16× | ||
| 10 | Castorama | Shopping | 2.13× | ||
| 11 | Renewable energy | Business & Career | 2.11× | ||
| 12 | Home repair | Home & Garden | 2.04× | ||
| 13 | Alinea | Home & Garden | 2.04× | ||
| 14 | Bricomarché | Home & Garden | 1.95× | ||
| 15 | IKEA | Home & Garden | 1.73× | ||
| 16 | Home improvement | Home & Garden | 1.72× | ||
| 17 | Renovation | Home & Garden | 1.68× | ||
| 18 | Engie | Home & Garden | 1.58× | ||
| 19 | Deco | Home & Garden | 1.55× | ||
| 20 | Gardening | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.54× | |
| DIY Mentality | THRILL | 1.52× | |
| Sustainability | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.84× | |
| Social Media Usage | JOY | 0.86× |
Leroy Merlin's target market in France covers an estimated 6,767,119 people, concentrated in Île-de-France and Hauts-de-France.
59.3% of the Leroy Merlin audience are female, 40.7% are male, with an average age of 42.3 years.
Leroy Merlin fans show strongest brand affinity for Brico Dépôt (2.41×), Castorama (2.13×), and Engie (1.58×) over the country average.
Leroy Merlin fans in France are most concentrated in Île-de-France (reach ~1M), Hauts-de-France (reach ~800K), and Nouvelle-Aquitaine (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Leroy Merlin itself, the audience over-indexes on Castorama (2.13×), Engie (1.58×), Mr. Bricolage (3.33×), and Home improvement (1.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Leroy Merlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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