A data profile of the people who buy, follow and care about Garden in Poland — modelled from more than twelve digital signal sources. Garden has an estimated audience of 6,982,231 people in Poland.
Garden has an estimated audience of 6,982,231 people in Poland. 63.8% are female, 36.2% are male, average age 42.6. Top brand affinities: Castorama, Pepco, Rossmann, Kitchen, Flower.
Top brand affinities include Castorama, Pepco, Rossmann, with strongest over-indexing on Castorama (1.6× the country average).
Demographically, the Garden audience skews more female with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
The typical Garden fan in Poland is more female, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Castorama.
The key figures that characterise the Garden profile in Poland.
63.8% are female, 36.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 42.6 |
| Estimated audience size | 6,982,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Garden audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pergola | Home & Garden | 2.72× | ||
| 02 | First-time buyer | Shopping | 2.22× | ||
| 03 | otoMoto.pl | Cars & Mobility | 1.85× | ||
| 04 | Rossmann | Shopping | 1.78× | ||
| 05 | Deichmann | Shopping | 1.78× | ||
| 06 | Kwestia Smaku | Food & Beverages | 1.74× | ||
| 07 | TripAdvisor | Travel & Leisure | 1.73× | ||
| 08 | Cruises | Travel & Leisure | 1.69× | ||
| 09 | Flower | Home & Garden | 1.62× | ||
| 10 | Castorama | Shopping | 1.60× | ||
| 11 | PUDELEK | News | 1.60× | ||
| 12 | Pepco | Fashion & Accessoires | 1.59× | ||
| 13 | Black Red White | Home & Garden | 1.58× | ||
| 14 | Bracelet | Fashion & Accessoires | 1.58× | ||
| 15 | Kitchen | Home & Garden | 1.53× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.53× | ||
| 17 | BNP Paribas | Business & Career | 1.53× | ||
| 18 | Home Appliances | Home & Garden | 1.52× | ||
| 19 | Kindergarten | Kids & Family | 1.51× | ||
| 20 | Leroy Merlin | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.36× | |
| Family Orientation | CONSERVATISM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.78× | |
| Risk Appetite | THRILL | 0.98× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.