A data profile of the people who buy, follow and care about otoMoto.pl in Poland — modelled from more than twelve digital signal sources. otoMoto.pl has an estimated audience of 1,673,488 people in Poland.
otoMoto.pl has an estimated audience of 1,673,488 people in Poland. 71.7% are female, 28.3% are male, average age 33.2. Top brand affinities: Rossmann, Pepco, Allegro (auction website), Outdoor recreation, Pets.
Top brand affinities include Rossmann, Pepco, Allegro (auction website), with strongest over-indexing on Rossmann (2.85× the country average).
Demographically, the otoMoto.pl audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Individualism.
The typical otoMoto.pl fan in Poland is more female, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
The key figures that characterise the otoMoto.pl profile in Poland.
71.7% are female, 28.3% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 33.2 |
| Estimated audience size | 1,673,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide otoMoto.pl audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 44.4% |
| Germany | 25.3% |
| Netherlands | 5.0% |
The strongest cross-interests of the otoMoto.pl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rossmann | Shopping | 2.85× | ||
| 02 | PUDELEK | News | 2.37× | ||
| 03 | Pepco | Fashion & Accessoires | 2.11× | ||
| 04 | Flower | Home & Garden | 1.99× | ||
| 05 | Psychology | Business & Career | 1.97× | ||
| 06 | Skirt | Fashion & Accessoires | 1.94× | ||
| 07 | Castorama | Shopping | 1.90× | ||
| 08 | Men's clothing | Fashion & Accessoires | 1.88× | ||
| 09 | Garden | Home & Garden | 1.85× | ||
| 10 | Allegro (auction website) | Shopping | 1.84× | ||
| 11 | Trousers | Fashion & Accessoires | 1.82× | ||
| 12 | Leisure | Travel & Leisure | 1.73× | ||
| 13 | Outdoor recreation | Sports | 1.66× | ||
| 14 | Auchan | Shopping | 1.66× | ||
| 15 | Women's clothing | Fashion & Accessoires | 1.63× | ||
| 16 | Footwear | Fashion & Accessoires | 1.60× | ||
| 17 | Pets | Pets & Animals | 1.58× | ||
| 18 | Kaufland | Shopping | 1.55× | ||
| 19 | Lidl | Shopping | 1.52× | ||
| 20 | IKEA | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Individualism | JOY | 1.76× | |
| Convenience Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.49× | |
| Urban Lifestyle | OPEN | 0.63× | |
| Quality Awareness | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for otoMoto.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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