A data profile of the people who buy, follow and care about Leisure in Poland — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 7,634,052 people in Poland.
Leisure has an estimated audience of 7,634,052 people in Poland. 61.2% are female, 38.8% are male, average age 40.2. Top brand affinities: Rossmann, Electronics, TripAdvisor, First-time buyer, Anti-aging cream.
Top brand affinities include Rossmann, Electronics, TripAdvisor, with strongest over-indexing on Rossmann (1.86× the country average).
Demographically, the Leisure audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Travelling.
The typical Leisure fan in Poland is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Rossmann.
The key figures that characterise the Leisure profile in Poland.
61.2% are female, 38.8% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 40.2 |
| Estimated audience size | 7,634,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Leisure audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Standup paddleboarding | Sports | 3.32× | ||
| 02 | First-time buyer | Shopping | 2.29× | ||
| 03 | TripAdvisor | Travel & Leisure | 2.16× | ||
| 04 | Hebe | Home & Garden | 2.00× | ||
| 05 | Canva | Technology & Electronics | 1.90× | ||
| 06 | Rossmann | Shopping | 1.86× | ||
| 07 | Online food ordering | Food & Beverages | 1.77× | ||
| 08 | Bonprix | Shopping | 1.74× | ||
| 09 | otoMoto.pl | Cars & Mobility | 1.73× | ||
| 10 | DeeZee | Fashion & Accessoires | 1.71× | ||
| 11 | Massimo Dutti | Shopping | 1.61× | ||
| 12 | KiK | Shopping | 1.60× | ||
| 13 | Conference and resort hotels | Travel & Leisure | 1.60× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 1.59× | ||
| 15 | Zalando Lounge | Shopping | 1.59× | ||
| 16 | Kwestia Smaku | Food & Beverages | 1.58× | ||
| 17 | Electronics | Technology & Electronics | 1.52× | ||
| 18 | Bracelet | Fashion & Accessoires | 1.52× | ||
| 19 | Cruises | Travel & Leisure | 1.52× | ||
| 20 | Viral video | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Travelling | THRILL | 1.22× | |
| Sustainability | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.86× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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