A data profile of the people who buy, follow and care about Electronics in Poland — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 4,778,642 people in Poland.
Electronics has an estimated audience of 4,778,642 people in Poland. 46.9% are female, 53.1% are male, average age 40.4. Top brand affinities: IKEA, Software, Leisure, Pepco, Discount stores.
Top brand affinities include IKEA, Software, Leisure, with strongest over-indexing on IKEA (1.52× the country average).
Demographically, the Electronics audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Electronics fan in Poland is balanced, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for IKEA.
The key figures that characterise the Electronics profile in Poland.
46.9% are female, 53.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 40.4 |
| Estimated audience size | 4,778,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Electronics audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
The strongest cross-interests of the Electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amplifier | Technology & Electronics | 2.65× | ||
| 02 | Computer engineering | Business & Career | 2.26× | ||
| 03 | Computer processors | Technology & Electronics | 2.19× | ||
| 04 | Electricity | Home & Garden | 1.85× | ||
| 05 | Renovation | Home & Garden | 1.72× | ||
| 06 | Physics | Business & Career | 1.71× | ||
| 07 | Home Appliances | Home & Garden | 1.70× | ||
| 08 | Telecommunication | Technology & Electronics | 1.63× | ||
| 09 | Blouse | Fashion & Accessoires | 1.58× | ||
| 10 | Discount stores | Shopping | 1.57× | ||
| 11 | Software | Technology & Electronics | 1.56× | ||
| 12 | Skirt | Fashion & Accessoires | 1.55× | ||
| 13 | Mobile device | Technology & Electronics | 1.55× | ||
| 14 | Pepco | Fashion & Accessoires | 1.53× | ||
| 15 | Technology & Electronics | 1.53× | |||
| 16 | IKEA | Home & Garden | 1.52× | ||
| 17 | Leisure | Travel & Leisure | 1.52× | ||
| 18 | World Wide Web | Internet & Social Media | 1.52× | ||
| 19 | Manufacturing | Business & Career | 1.52× | ||
| 20 | Coupons | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.27× | |
| Social Media Usage | JOY | 1.09× | |
| Individualism | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.31× | |
| Travelling | THRILL | 0.36× | |
| Patriotism | CONSERVATISM | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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