A data profile of the people who buy, follow and care about Mobile device in Poland — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 4,096,753 people in Poland.
Mobile device has an estimated audience of 4,096,753 people in Poland. 56.8% are female, 43.2% are male, average age 41.4. Top brand affinities: Do it yourself (DIY), Apple Watch, Mobile phones, Business class, Mobile game.
Top brand affinities include Do it yourself (DIY), Apple Watch, Mobile phones, with strongest over-indexing on Do it yourself (DIY) (1.93× the country average).
Demographically, the Mobile device audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Mobile device fan in Poland is more female, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Mobile device profile in Poland.
56.8% are female, 43.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.4 |
| Estimated audience size | 4,096,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Mobile device audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Watch | Technology & Electronics | 3.76× | ||
| 02 | Mobile banking | Business & Career | 3.51× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 3.28× | ||
| 04 | Business class | Travel & Leisure | 2.97× | ||
| 05 | Apple TV | Movies & TV | 2.89× | ||
| 06 | Smart device | Technology & Electronics | 2.86× | ||
| 07 | Tesla Motors | Cars & Mobility | 2.56× | ||
| 08 | First class travel | Travel & Leisure | 2.35× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.93× | ||
| 10 | Computer hardware | Technology & Electronics | 1.88× | ||
| 11 | Fairy tale | Literature | 1.85× | ||
| 12 | Mobile game | Games | 1.83× | ||
| 13 | Contemporary art | Arts & Culture | 1.69× | ||
| 14 | Breaking news | Movies & TV | 1.69× | ||
| 15 | Internet & Social Media | 1.59× | |||
| 16 | Internet & Social Media | 1.59× | |||
| 17 | Electronics | Technology & Electronics | 1.55× | ||
| 18 | Mobile phones | Technology & Electronics | 1.53× | ||
| 19 | Online games | Games | 1.51× | ||
| 20 | First-person shooter games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.72× | |
| Luxury Orientation | PREMIUM | 1.49× | |
| Early Adopter Mentality | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Tradition | CONSERVATISM | 0.90× | |
| Individualism | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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