A data profile of the people who buy, follow and care about Mobile device in Malaysia — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 3,374,155 people in Malaysia.
The average Mobile device fan in Malaysia is 38.2 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Smart device, Google Drive, Mobile phone accessories, with strongest over-indexing on Smart device (2.27× the country average).
Demographically, the Mobile device audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mobile device fan in Malaysia is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Smart device.
The key figures that characterise the Mobile device profile in Malaysia.
43.1% are female, 56.9% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 38.2 |
| Estimated audience size | 3,374,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Mobile device audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
Where the Mobile device audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Labuan | ~30K | 1.21× | |
| 02 | Perlis | ~50K | 1.09× | |
| 03 | Kuala Lumpur | ~600K | 1.03× | |
| 04 | Putrajaya | ~20K | 1.03× | |
| 05 | Perak | ~300K | 0.98× | |
| 06 | Kedah | ~200K | 0.98× | |
| 07 | Terengganu | ~100K | 0.98× | |
| 08 | Kelantan | ~200K | 0.96× | |
| 09 | Negeri Sembilan | ~200K | 0.96× | |
| 10 | Malacca | ~100K | 0.96× | |
| 11 | Pahang | ~200K | 0.95× | |
| 12 | Sarawak | ~300K | 0.93× | |
| 13 | Penang | ~200K | 0.93× | |
| 14 | Johor | ~400K | 0.92× | |
| 15 | Sabah | ~300K | 0.92× | |
| 16 | Selangor | ~800K | 0.86× |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | USB Type-C | Technology & Electronics | 3.12× | ||
| 02 | Mobile phone accessories | Technology & Electronics | 2.62× | ||
| 03 | Vehicle audio | Cars & Mobility | 2.48× | ||
| 04 | OnePlus | Technology & Electronics | 2.33× | ||
| 05 | Smart device | Technology & Electronics | 2.27× | ||
| 06 | Wireless speakers | Technology & Electronics | 2.22× | ||
| 07 | GitHub | Internet & Social Media | 2.06× | ||
| 08 | Formal wear | Fashion & Accessoires | 1.88× | ||
| 09 | Political science | Business & Career | 1.80× | ||
| 10 | Apple TV | Movies & TV | 1.79× | ||
| 11 | NASDAQ | Business & Career | 1.72× | ||
| 12 | Computer data storage | Technology & Electronics | 1.69× | ||
| 13 | Google Drive | Technology & Electronics | 1.67× | ||
| 14 | Smartwatch | Technology & Electronics | 1.63× | ||
| 15 | Dow Jones Industrial Average | Business & Career | 1.61× | ||
| 16 | HVAC | Home & Garden | 1.60× | ||
| 17 | Lenovo | Technology & Electronics | 1.59× | ||
| 18 | Virtual reality | Technology & Electronics | 1.57× | ||
| 19 | Apple Watch | Technology & Electronics | 1.57× | ||
| 20 | Solar energy | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| DIY Mentality | THRILL | 0.79× | |
| Individualism | JOY | 0.80× |
Mobile device has an estimated audience of 3,374,155 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
43.1% of Mobile device fans are female, 56.9% are male, with an average age of 38.2 years.
Mobile device fans show strongest brand affinity for Smart device (2.27×), Google Drive (1.67×), and Mobile phone accessories (2.62×) over the country average.
Mobile device fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mobile device itself, the audience over-indexes on Google Drive (1.67×), Mobile phone accessories (2.62×), NASDAQ (1.72×), and Smartwatch (1.63×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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