A data profile of the people who buy, follow and care about Mobile device in Switzerland — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 1,219,850 people in Switzerland.
Mobile device has an estimated audience of 1,219,850 people in Switzerland. 51.7% are female, 48.3% are male, average age 43.7. Top brand affinities: Google, Coop, Xiaomi, Hornbach, Mobile phones.
Top brand affinities include Google, Coop, Xiaomi, with strongest over-indexing on Google (2.17× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Mobile device fan in Switzerland is balanced, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Mobile device profile in Switzerland.
51.7% are female, 48.3% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.7 |
| Estimated audience size | 1,219,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Mobile device audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xiaomi | Technology & Electronics | 6.14× | ||
| 02 | Mobile phone accessories | Technology & Electronics | 5.16× | ||
| 03 | Apple Watch | Technology & Electronics | 3.49× | ||
| 04 | Hornbach | Shopping | 2.18× | ||
| 05 | Internet & Social Media | 2.17× | |||
| 06 | Electronics | Technology & Electronics | 2.00× | ||
| 07 | Charity and causes | Business & Career | 1.95× | ||
| 08 | Mobile phones | Technology & Electronics | 1.92× | ||
| 09 | Innovation | Business & Career | 1.89× | ||
| 10 | Wikipedia | Internet & Social Media | 1.84× | ||
| 11 | Electronic funds transfer | Business & Career | 1.80× | ||
| 12 | Festival | Music & Radio | 1.78× | ||
| 13 | Conforama | Home & Garden | 1.72× | ||
| 14 | Spas | Beauty & Wellness | 1.71× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 16 | Toys | Games | 1.69× | ||
| 17 | Education | Business & Career | 1.64× | ||
| 18 | Coop | Food & Beverages | 1.56× | ||
| 19 | Swiss International Air Lines | Travel & Leisure | 1.54× | ||
| 20 | Social media | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| Community Orientation | OPEN | 1.48× | |
| Early Adopter Mentality | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Need for Security | CONSERVATISM | 0.82× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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