A data profile of the people who buy, follow and care about Mobile device in United Arab Emirates — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 2,477,135 people in United Arab Emirates.
The average Mobile device fan in United Arab Emirates is 35.4 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Smart device, Flipkart, Projectors, with strongest over-indexing on Smart device (3.23× the country average).
Demographically, the Mobile device audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Mobile device fan in United Arab Emirates is more male, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Smart device.
The key figures that characterise the Mobile device profile in United Arab Emirates.
27.1% are female, 72.9% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 35.4 |
| Estimated audience size | 2,477,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 37% | |
| 30-39 | 30% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Mobile device audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
Where the Mobile device audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~70K | 1.14× | |
| 02 | Ras Al Khaimah | ~100K | 1.05× | |
| 03 | Emirate of Ajman | ~200K | 0.98× | |
| 04 | Emirate of Sharjah | ~500K | 0.90× | |
| 05 | Emirate of Abu Dhabi | ~900K | 0.84× | |
| 06 | Dubai | ~1.5M | 0.73× |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smart device | Technology & Electronics | 3.23× | ||
| 02 | Projectors | Technology & Electronics | 2.45× | ||
| 03 | Wearable technology | Technology & Electronics | 2.22× | ||
| 04 | Smart TV | Technology & Electronics | 2.21× | ||
| 05 | Home cinema | Technology & Electronics | 2.07× | ||
| 06 | Apple TV | Movies & TV | 2.06× | ||
| 07 | Apple Watch | Technology & Electronics | 1.87× | ||
| 08 | Xiaomi | Technology & Electronics | 1.81× | ||
| 09 | Virtual reality | Technology & Electronics | 1.77× | ||
| 10 | BSE SENSEX | Business & Career | 1.76× | ||
| 11 | England cricket team | Sports | 1.74× | ||
| 12 | Apple Store | Shopping | 1.73× | ||
| 13 | Mobile payment | Business & Career | 1.72× | ||
| 14 | Solar energy | Home & Garden | 1.70× | ||
| 15 | Smartwatch | Technology & Electronics | 1.69× | ||
| 16 | Samsung Galaxy | Technology & Electronics | 1.64× | ||
| 17 | Flipkart | Shopping | 1.59× | ||
| 18 | Innovation | Business & Career | 1.57× | ||
| 19 | Computer hardware | Technology & Electronics | 1.56× | ||
| 20 | Mutual fund | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Career Orientation | POWER | 1.27× | |
| Urban Lifestyle | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.78× | |
| DIY Mentality | THRILL | 0.78× |
Mobile device has an estimated audience of 2,477,135 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
27.1% of Mobile device fans are female, 72.9% are male, with an average age of 35.4 years.
Mobile device fans show strongest brand affinity for Smart device (3.23×), Flipkart (1.59×), and Projectors (2.45×) over the country average.
Mobile device fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mobile device itself, the audience over-indexes on Flipkart (1.59×), Projectors (2.45×), Innovation (1.57×), and Computer hardware (1.56×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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