A data profile of the people who buy, follow and care about Smart device in Poland — modelled from more than twelve digital signal sources. Smart device has an estimated audience of 1,502,536 people in Poland.
Smart device has an estimated audience of 1,502,536 people in Poland. 42.5% are female, 57.5% are male, average age 43.3. Top brand affinities: Mobile device, Business class, Rossmann, Aldi, High-net-worth individual.
Top brand affinities include Mobile device, Business class, Rossmann, with strongest over-indexing on Mobile device (2.86× the country average).
Demographically, the Smart device audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Smart device fan in Poland is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Mobile device.
The key figures that characterise the Smart device profile in Poland.
42.5% are female, 57.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 43.3 |
| Estimated audience size | 1,502,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Smart device audience comes from Poland.
| Country | Share |
|---|---|
| United States | 12.5% |
| India | 6.8% |
| Italy | 5.8% |
The strongest cross-interests of the Smart device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 6.95× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 4.27× | ||
| 03 | Family car | Cars & Mobility | 4.18× | ||
| 04 | Business class | Travel & Leisure | 3.88× | ||
| 05 | Carrefour Market | Shopping | 3.88× | ||
| 06 | Expensive Taste | Business & Career | 3.45× | ||
| 07 | Apple TV | Movies & TV | 3.35× | ||
| 08 | Apple Watch | Technology & Electronics | 3.34× | ||
| 09 | Purchase discount | Shopping | 3.14× | ||
| 10 | Kitchen utensil | Home & Garden | 3.14× | ||
| 11 | Gadget | Technology & Electronics | 2.88× | ||
| 12 | First class travel | Travel & Leisure | 2.87× | ||
| 13 | Mobile device | Technology & Electronics | 2.86× | ||
| 14 | Outdoor enthusiast | Sports | 2.71× | ||
| 15 | Bracelet | Fashion & Accessoires | 2.68× | ||
| 16 | Rossmann | Shopping | 2.66× | ||
| 17 | Aldi | Shopping | 2.49× | ||
| 18 | Castorama | Shopping | 1.62× | ||
| 19 | Auchan | Shopping | 1.54× | ||
| 20 | Kaufland | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Social Media Usage | JOY | 0.94× | |
| Sustainability | BALANCE | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.56× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Design Affinity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Smart device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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