A data profile of the people who buy, follow and care about Gadget in Poland — modelled from more than twelve digital signal sources. Gadget has an estimated audience of 1,918,019 people in Poland.
Gadget has an estimated audience of 1,918,019 people in Poland. 44.6% are female, 55.4% are male, average age 42.3. Top brand affinities: Do it yourself (DIY), Business class, Apple Watch, Smart device, First class travel.
Top brand affinities include Do it yourself (DIY), Business class, Apple Watch, with strongest over-indexing on Do it yourself (DIY) (2.03× the country average).
Demographically, the Gadget audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Gadget fan in Poland is more male, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Gadget profile in Poland.
44.6% are female, 55.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 42.3 |
| Estimated audience size | 1,918,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Gadget audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.2% |
| Italy | 6.6% |
The strongest cross-interests of the Gadget audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 3.28× | ||
| 02 | Digital Trends | Technology & Electronics | 3.09× | ||
| 03 | Business class | Travel & Leisure | 2.97× | ||
| 04 | Smart device | Technology & Electronics | 2.88× | ||
| 05 | Xiaomi | Technology & Electronics | 2.82× | ||
| 06 | Apple TV | Movies & TV | 2.82× | ||
| 07 | Apple Watch | Technology & Electronics | 2.76× | ||
| 08 | Tesla Motors | Cars & Mobility | 2.50× | ||
| 09 | First class travel | Travel & Leisure | 2.44× | ||
| 10 | Garmin | Technology & Electronics | 2.39× | ||
| 11 | Huawei | Technology & Electronics | 2.14× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.03× | ||
| 13 | Sushi | Food & Beverages | 1.85× | ||
| 14 | Laptop | Technology & Electronics | 1.77× | ||
| 15 | SodaStream | Food & Beverages | 1.73× | ||
| 16 | Computer monitors | Technology & Electronics | 1.68× | ||
| 17 | Philips | Technology & Electronics | 1.59× | ||
| 18 | Starbucks | Food & Beverages | 1.55× | ||
| 19 | Electronics | Technology & Electronics | 1.52× | ||
| 20 | BNP Paribas | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Early Adopter Mentality | POWER | 1.52× | |
| DIY Mentality | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Individualism | JOY | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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