A data profile of the people who buy, follow and care about Gadget in Australia — modelled from more than twelve digital signal sources. Gadget has an estimated audience of 2,492,698 people in Australia.
Gadget has an estimated audience of 2,492,698 people in Australia. 45.9% are female, 54.1% are male, average age 45.8. Top brand affinities: Australia Post, Innovation, Smart device, Solar energy, Wikipedia.
Top brand affinities include Australia Post, Innovation, Smart device, with strongest over-indexing on Australia Post (1.53× the country average).
Demographically, the Gadget audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Gadget fan in Australia is balanced, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Australia Post.
The key figures that characterise the Gadget profile in Australia.
45.9% are female, 54.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 45.8 |
| Estimated audience size | 2,492,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Gadget audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.2% |
| Italy | 6.6% |
The strongest cross-interests of the Gadget audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-end audio | Technology & Electronics | 4.68× | ||
| 02 | Smart device | Technology & Electronics | 3.42× | ||
| 03 | Wearable technology | Technology & Electronics | 3.32× | ||
| 04 | Smartwatch | Technology & Electronics | 2.70× | ||
| 05 | Electric bicycle | Cars & Mobility | 2.39× | ||
| 06 | Innovation | Business & Career | 2.09× | ||
| 07 | Desktop computers | Technology & Electronics | 2.09× | ||
| 08 | Sustainable energy | Home & Garden | 2.01× | ||
| 09 | Home automation | Technology & Electronics | 1.90× | ||
| 10 | Wikipedia | Internet & Social Media | 1.84× | ||
| 11 | Apple Watch | Technology & Electronics | 1.75× | ||
| 12 | Microwave oven | Home & Garden | 1.73× | ||
| 13 | Renewable energy | Business & Career | 1.72× | ||
| 14 | Apple TV | Movies & TV | 1.68× | ||
| 15 | Tesla Motors | Cars & Mobility | 1.68× | ||
| 16 | Tabloid (newspaper format) | Literature | 1.65× | ||
| 17 | Headphones | Technology & Electronics | 1.65× | ||
| 18 | Solar energy | Home & Garden | 1.62× | ||
| 19 | Australia Post | Business & Career | 1.53× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.44× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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